Why Pepsi's dud could slow the in-house stampede | Poke promotes new agency leader

 

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Campaign: Agencies April 10, 2017

Poke promotes Tom Bayliss to run agency Kate Magee Poke has promoted Tom Bayliss, its head of client services, to the role of managing director, to run Publicis UK's digital agency on a day-to-day basis. Stop using data to spoon-feed consumers Tammy Einav A data-filled world of customised messaging could replace the magic of "random encounters", says the joint chief executive of Adam & Eve/DDB. Gotta have it? Why Pepsi's dud could slow the in-house stampede Ilyse Liffreing After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing the conversation. Why the pen is mightier in solving creative problems Tony Cullingham When you need a big idea, shut down your laptop and start scribbling. Private view: There's still hope (with Jaime Mandelbaum and Mark Hunter) Y&R's Jaime Mandelbaum and The Community's Mark Hunter review ads from Sixt, Pearson, Sloggi, Desperados and KFC. Boursin kicks off Film 4 sponsorship Omar Oakes Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4. Why you need to enter the Creative Technology Awards now Edward Craig Campaign's Creative Technology Awards entry deadline is looming on 13 April. But why should you enter and what are the awards? Review recap: TripAdvisor, Big Lottery Fund, Sunny Staff Campaign's weekly round-up of brands reviewing their advertising, digital and media accounts in the UK right now How voice could be the new frontier for brands Emily Tan Voice technology has improved enough that consumers are growing increasingly reliant and are even developing new behaviours. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? The Work Lloyds Bank "New dawn" by Adam & Eve/DDB The black Lloyds Bank horse is back in another emotionally charged ad by Adam & Eve/DDB. Meantime Brewing Company "Packaging" by Above+Beyond Simon Gwynn London craft beer brand Meantime has launched its three best-selling products - London Lager, London Pale Ale and Yakima Red - in cans for the first time. UKTV Gold "Easter egg hunt" by Feed Me Light Staff Gold has reimagined some of comedy's favourite characters as painted Easter Eggs. More TRENDING Pepsi ad debacle: industry responds to what went wrong Gurjit Degun The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions. Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. Promoted Why ads in the editorial space will get results Georganna Simpson Blink and you'll miss it... why you might be wasting mobile spend. As advertisers are challenged with delivering ads through multiple channels, mobile experts Kargo show that the most efficient environment for investment is editorial. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - advertising and branding £50000 - £55000 per annum Gabriele Skelton, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Senior Designer depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer Depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer 9 Month FTC Depending on experience OLIVER Group, London (Greater) Designer Depending on experience OLIVER Group, Nottingham, Nottinghamshire

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