Industry responds to election | Facebook to move into AR | Heineken's new global campaign

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Campaign Breakfast Briefing April 19, 2017

Industry welcomes potential for stability as Theresa May calls general election Simon Gwynn Following Theresa May's surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK's advertising and marketing industries. Facebook announces plans to move into AR Gurjit Degun Facebook is working on developing augmented reality, its chief executive has revealed. Why Heineken is embracing a 'childlike, naive' view of the world in new global campaign Simon Gwynn Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground. IPA Bellwether reports rising marketing budgets despite gloomy outlook Omar Oakes Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report. Cara Delevingne Rimmel ad banned by ASA Simon Gwynn Coty, the owner of cosmetics brand Rimmel, has been rapped by the Advertising Standards Authority for a TV ad that exaggerated the effect of its mascara. Posterscope inks deal with smart city tech experts The Digit Group Emily Tan Posterscope has signed a global partnership with The Digit Group, a company founded by architects and urban planners specialising in smart city technologies. Snapchat wants to paint your world with rainbows and flowers Emily Tan Snapchat has launched World Lens, an augmented reality camera view that will let users paint the world around them with 3D content and experiences. Share a Coke campaign returns with holiday twist Simon Gwynn Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations. Brands' integrated briefs on rise but still not enough for agencies Omar Oakes Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind. Diageo, McDonald's and Mars top agenda at Media360 amid General Election fever Staff Industry leaders from Diageo, Disney, Facebook, ITV, Mars, McDonald's and Omnicom Media Group are among those speaking at Campaign's Media360 in Brighton next month. Promoted 3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M Thinkbox Anna Carpen, ECD at 18 Feet & Rising, reveals three great ads she admires but had nothing to do with Promoted The best way to PR your brand films... don't do it Edward Craig Creating hype also creates hindrance if you're not careful - treat art like art. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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