Thursday, 27 April 2017

M&C Saatchi lined up for Tory campaign | Engine launches in-house shop | WPP exceeds targets

Campaign Breakfast Briefing

Campaign Breakfast Briefing
April 27, 2017
M&C Saatchi lined up for Tory election campaign
M&C Saatchi lined up for Tory election campaign

Maisie McCabe

M&C Saatchi is understood to be in talks about working on the Conservative Party's general election campaign.

Engine reacts to marketer demand with in-house shop
Engine reacts to marketer demand with in-house shop

Kate Magee

Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.

WPP exceeds targets with Q1 revenues up 3.6%
WPP exceeds targets with Q1 revenues up 3.6%

Simon Gwynn

WPP saw revenues grow 3.6% on a constant currency basis in the first three months of 2017- but like-like-like growth at the world's biggest advertising company was the lowest in two years.

P&G plans $2bn in marketing spend savings as net sales drop
P&G plans $2bn in marketing spend savings as net sales drop

Emily Tan

P&G's net sales for the third quarter of 2017 dropped by 1% versus the prior year to $15.6bn (£12.17bn).

Make your dream world: three tips for creativity from Refinery29's Gelardi
Make your dream world: three tips for creativity from Refinery29's Gelardi

Brittaney Kiefer

Refinery29's creative chief shares advice from the D&AD Festival for tapping into creativity.

Twitter ad revenue decline worsens
Twitter ad revenue decline worsens

Omar Oakes

Twitter reported a worsening decline in ad revenue today, despite a growth in user numbers, as promoted tweets and direct response ad formats got weaker at pulling in spend.

Keith Weed: our female consumers are increasingly women first, mums second
Keith Weed: our female consumers are increasingly women first, mums second

Simon Gwynn

The delay in the average age at which women have their first child is having a fundamental effect on how they define themselves, Unilever chief marketing officer Keith Weed said.

EasyJet's Carolyn McCall: when you've done something wrong, apologise
EasyJet's Carolyn McCall: when you've done something wrong, apologise

Simon Gwynn

Being ready and willing to apologise and make amends when mistakes are made is vital to maintaining brand affinity, easyJet's chief executive has said.

Havas UK revenue growth slows in Q1
Havas UK revenue growth slows in Q1

Maisie McCabe

Havas' UK revenue declined by 0.5% year on year to €60m in the first three months of 2017, although it rose slightly on an organic basis, as the group's global revenue rose 2.6% year on year to €519m.

March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings'
A duty to lead
Promoted
A duty to lead

Graham Warsop, the Jupiter Drawing Room (South Africa)

Independent agencies have a very special gene in their DNA that requires them to lead, not follow

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