Saturday's Edition: Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name | Premier League launches first unsponsored TV ad | Marketers must tell their boards '60% of programmatic spend is wasted'

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Campaign: Brands April 01, 2017

Brand news and analysis, powered by Marketing Brewdog's self-proclaimed 'punk' ethos questioned as it forces pub to change name Ben Bold Brewdog, the craft beer company that has a so-called 'punk' attitude to business, has been condemned for forcing a Birmingham pub to drop the name 'Lone Wolf', which is also the name of Brewdog's vodka brand. Premier League launches first unsponsored TV ad Ben Bold The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again. Marketers must tell their boards '60% of programmatic spend is wasted' Gideon Spanier Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the "ever more complex" media supply chain and problems with fraud and viewability. Cadbury calls ad account review Gurjit Degun Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert. EE's new campaign tours UK to trumpet 4G benefits Ben Bold EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt. Top British advertisers call summit meeting with YouTube over brand safety Gideon Spanier About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis. Sky tops adspend table as major retailers tighten belts Gemma Charles Sky was once again the UK's top spending advertiser in 2016, increasing year-on-year spend by 18% to £287m, Nielsen data has revealed. Moneysupermarket is back with a new ad - and it's zanier than ever Gurjit Degun Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign. Who's behind those bizarre Nike spoof ads? Surprise: It's Nike. Kathryn Luttner To celebrate the anniversary of the Air Max 1, the brand recruited artists Ava Nirui and Alex Lee to produce some enigmatic creative. Snickers and Gay Star News tell LGBT community to 'be who you are' Ben Bold Snickers has teamed up with Gay Star News in a bid to empower LGBT+ people and persuade them to "be who you are". Cancer Research UK invites smokers to puff into bus shelter Ben Bold Cancer Research UK has created an interactive outdoor poster that encourages smokers to blow into a circle and see how smoking has affected their breathing. Halifax are go: Thunderbirds' Parker and Lady Penelope star in latest ad Simon Gwynn Halifax has unveiled Parker and Lady Penelope of Thunderbirds fame as the latest classic TV characters to appear in its TV campaign. Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 Promoted 3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4 Thinkbox Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Product Manager Up to c.£40k + bonus, pension & medical cover Alpro, Birmingham, West Midlands Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Senior Account Director - Events Negotiable The Great & The Good, London Brand Marketing Manager Up to c.£65k + bonus, car or allowance & benefits Ricola, Midlands based – office or home, flexible base Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater)

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