Tesco boss Dave Lewis: we are protecting our shoppers from inflation | Boots No7 ad stars 50-year-old stuntwoman smashing through glass | Why Deezer's killer app is making music more intimate than ever

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Campaign: Brands April 12, 2017

Brand news and analysis, powered by Marketing Tesco boss Dave Lewis: we are protecting our shoppers from inflation Simon Gwynn Tesco chief executive Dave Lewis has admitted that the post-Brexit landscape is leading to price pressure, but insisted it would still do everything it could to maintain low prices for its customers. Boots No7 ad stars 50-year-old stuntwoman smashing through glass Brittaney Kiefer A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty. Why Deezer's killer app is making music more intimate than ever Simon Gwynn Flow, the feature that streaming service Deezer has put at the centre of its latest ad campaign, is not just an instant playlist - it is more like a window to the user's soul, says the brand's top marketer. IBM study finds most people are disappointed with digital brand experiences Ilyse Liffreing 70 percent of consumers aren't impressed with "The Experience Revolution." Branding might be everywhere, but it's as simple as it ever was John Murphy Beware those trying to over-complicate 'branding', writes the man who first coined the term. United has 'destroyed' its brand among furious Chinese Jenny Chan China consumers are unlikely to forget the manhandling incident anytime soon. What brands can learn from Hasbro's attempt to trademark the scent of Play Doh John Ferdinand Trademark attorney John Ferdinand advises brands on the importance of securing their unique markers. Any kind of agency can produce crap ads Brian Cooper The furore around Pepsi's recent ad is understandable, Oliver's chief creative officer Brian Cooper says. But any agency model can produce bad work - it just depends how it's set up. Movers and shakers: Barclaycard, Vogue, News Corp, Poke, the7stars and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London CRM Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Senior Research Executive/Manager £35000.00 - £40000.00 per annum Elizabeth Norman International, London, City of London / London Senior Customer Data Analyst – Product Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG. Senior Sales Executive Competitive and excellent benefits Redactive Media Group, Farringdon, London Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors Digital Content Manager Competitive Dice, a DHI Group Inc. company, London

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