Saturday edition: Boots No7 ad stars 50-year-old stuntwoman | Pepsi is a lesson in value of diversity

 

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Campaign: Agencies April 15, 2017

Boots No7 ad stars 50-year-old stuntwoman smashing through glass Brittaney Kiefer A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty. Pepsi ad is a lesson in value of diversity Nicola Kemp The backlash to Pepsi's ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said. Gotta have it? Why Pepsi's dud could slow the in-house stampede Ilyse Liffreing After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing the conversation. Halfords picks Karmarama to expand brand positioning Omar Oakes Halfords has appointed Karmarama as its advertising agency as the bicycle and car accessories retailer looks to expands its "For life's journeys" brand positioning. Johnnie Walker opens digital talks Gurjit Degun Johnnie Walker is speaking to agencies about its digital activity. Electoral Commission kicks off ad and media reviews Maisie McCabe The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert. Zoopla ads bring broader brand proposition to life Omar Oakes Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week. FT campaign calls on readers to see the world in shades of grey Simon Gwynn The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms. Adam & Eve/DDB's Hopson exits to join M&C Saatchi Sydney Omar Oakes Adam & Eve/DDB's group managing director Russell Hopson is leaving the agency to join M&C Saatchi Sydney in the same role. Costa seeks agency for global loyalty programme Kate Magee Costa, the coffee-shop chain owned by Whitbread, has put its global CRM account up for review in an attempt to become a more joined-up global brand. Poke promotes Tom Bayliss to run agency Kate Magee Poke has promoted Tom Bayliss, its head of client services, to the role of managing director, to run Publicis UK's digital agency on a day-to-day basis. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - advertising and branding £50000 - £55000 per annum Gabriele Skelton, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Two Experienced Bid Positions (Bid Writer / Coordinator) Competitive salary depending upon experience. Crown Partnership, Gibson Hall, Bishopsgate, London Senior Designer depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer Depending on experience OLIVER Group, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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