Sunday, 16 April 2017

The robots are coming for creative jobs | The sad reality behind Pepsi | How Axe redefined masculinity

Campaign Sunday Supplement

Campaign Sunday Supplement
April 16, 2017
In-depth reads from across Campaign, covering brands, agencies and media
AI: a creative's worst enemy or best friend?
AI: a creative's worst enemy or best friend?

Emily Tan

AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.

Ad industry's reaction to that Pepsi ad ignores a sad reality
Ad industry's reaction to that Pepsi ad ignores a sad reality

David Kolbusz

Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London.

We need to talk about Pepsi
We need to talk about Pepsi

Nicola Kemp

The Pepsi debacle is a cautionary tale that will stand the test of time.

Naked Communications: a legacy of brilliant misfits
Naked Communications: a legacy of brilliant misfits

Naked alumni explore what made the agency special and why its legacy is still very much alive and thriving.

How Axe redefined masculinity
How Axe redefined masculinity

Nicola Kemp

By freeing its campaigns from dated ideas of 'maleness' and celebrating individuality, Axe has broken the mould when it comes to marketing to men.

Inspiration for deviants: what creatives can learn from criminals
Inspiration for deviants: what creatives can learn from criminals

Dave Lawrence

Dave Lawrence has identified ten 'commandments' for creative criminals that may just inspire us in our own work.

Steve King's ascension shows media reigns supreme
Steve King's ascension shows media reigns supreme

Gideon Spanier

Publicis Media's global chief executive tells Gideon Spanier why it stands out from rivals and claims its more transparent approach is paying dividends.

How to spend less time online and benefit more
How to spend less time online and benefit more

Richard Koch

Richard Koch has created a handy audit to help you stop wasting time online.

A view from Dave Trott: Have it crop up as an opportunity
A view from Dave Trott: Have it crop up as an opportunity

Dave Trott

In 1912, Theodore Roosevelt was in the middle of an election campaign.

Why the pen is mightier in solving creative problems
Why the pen is mightier in solving creative problems

Tony Cullingham

When you need a big idea, shut down your laptop and start scribbling.

Stop using data to spoon-feed consumers
Stop using data to spoon-feed consumers

Tammy Einav

A data-filled world of customised messaging could replace the magic of "random encounters", says the joint chief executive of Adam & Eve/DDB.

When growing pains are a great thing: digital out-of-home
Promoted
When growing pains are a great thing: digital out-of-home

Ben Putland, managing director, QDOT

Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them...

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Campaign Jobs
Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater)
Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester
Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London
Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater)
Account Director - Integrated Agency - London - £45-50k £45,000 to £50,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater)
Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End
DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York
DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater)
Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland
Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater)
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