The robots are coming for creative jobs | The sad reality behind Pepsi | How Axe redefined masculinity

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Campaign Sunday Supplement April 16, 2017

In-depth reads from across Campaign, covering brands, agencies and media AI: a creative's worst enemy or best friend? Emily Tan AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future. Ad industry's reaction to that Pepsi ad ignores a sad reality David Kolbusz Agencies seem to have forgotten our job is to sell stuff, says the chief creative officer at Droga5 London. We need to talk about Pepsi Nicola Kemp The Pepsi debacle is a cautionary tale that will stand the test of time. Naked Communications: a legacy of brilliant misfits Naked alumni explore what made the agency special and why its legacy is still very much alive and thriving. How Axe redefined masculinity Nicola Kemp By freeing its campaigns from dated ideas of 'maleness' and celebrating individuality, Axe has broken the mould when it comes to marketing to men. Inspiration for deviants: what creatives can learn from criminals Dave Lawrence Dave Lawrence has identified ten 'commandments' for creative criminals that may just inspire us in our own work. Steve King's ascension shows media reigns supreme Gideon Spanier Publicis Media's global chief executive tells Gideon Spanier why it stands out from rivals and claims its more transparent approach is paying dividends. How to spend less time online and benefit more Richard Koch Richard Koch has created a handy audit to help you stop wasting time online. A view from Dave Trott: Have it crop up as an opportunity Dave Trott In 1912, Theodore Roosevelt was in the middle of an election campaign. Why the pen is mightier in solving creative problems Tony Cullingham When you need a big idea, shut down your laptop and start scribbling. Stop using data to spoon-feed consumers Tammy Einav A data-filled world of customised messaging could replace the magic of "random encounters", says the joint chief executive of Adam & Eve/DDB. Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Lead Digital Designer/Head of Digital £50-£60k Eden Marsh, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Product Marketing Manager (Financial Services) £40000 - £45000 per annum Regan & Dean Recruitment Limited, Central London, London / London, City of London / London Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Account Director - Integrated Agency - London - £45-50k £45,000 to £50,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater)

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