Is AI killing creativity? | Pepsi ad is lesson in diversity | Zoopla ads star hermit crabs as home-buyers

 

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Campaign: Agencies April 13, 2017

AI: a creative's worst enemy or best friend? Emily Tan AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future. Pepsi ad is a lesson in value of diversity Nicola Kemp The backlash to Pepsi's ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said. Zoopla ads bring broader brand proposition to life Omar Oakes Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week. Naked Communications: a legacy of brilliant misfits Naked alumni explore what made the agency special and why its legacy is still very much alive and thriving. Johnnie Walker opens digital talks Gurjit Degun Johnnie Walker is speaking to agencies about its digital activity. Electoral Commission kicks off ad and media reviews Maisie McCabe The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert. Costa seeks agency for global loyalty programme Kate Magee Costa, the coffee-shop chain owned by Whitbread, has put its global CRM account up for review in an attempt to become a more joined-up global brand. Samsung launches Euro CRM review Gurjit Degun Samsung is reviewing its European CRM business. Creative Tech Awards: ten ways to creating a winning entry Adrian Barrick As deadline pressure is on to enter Campaign's inaugural Creative Tech Awards, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges. New business drops in Q1 despite more ad reviews Gurjit Degun Completed new-business reviews fell 5.1% year on year in the first quarter of 2017, dragged down by the CRM, digital and media sectors. A view from Dave Trott: Have it crop up as an opportunity Dave Trott In 1912, Theodore Roosevelt was in the middle of an election campaign. Acrimonious end to an ad deal turned sour Maisie McCabe After a bitter courtroom battle with Publicis Groupe, the founders of Kitcatt Nohr Alexander Shaw scored a rare victory for the little guy. Tom Bazeley named Hoot Comedy CEO Omar Oakes Former M&C Saatchi chief executive Tom Bazeley has been named chief executive of Hoot Comedy, the content production company he helped set up five years ago. Any kind of agency can produce crap ads Brian Cooper The furore around Pepsi's recent ad is understandable, Oliver's chief creative officer Brian Cooper says. But any agency model can produce bad work - it just depends how it's set up. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? The Work Pick of the week: Unison "15 minute care makeover" by Don't Panic Simon Gwynn Simon Gwynn found this game-show spoof as brutally funny as it is effective. More Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - advertising and branding £50000 - £55000 per annum Gabriele Skelton, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Two Experienced Bid Positions (Bid Writer / Coordinator) Competitive salary depending upon experience. Crown Partnership, Gibson Hall, Bishopsgate, London Senior Designer depending on experience OLIVER Group, London (Central), London (Greater) Integrated Designer Depending on experience OLIVER Group, London (Central), London (Greater) Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater)

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