Etihad sends Kaiser Chiefs frontman to Abu Dhabi | Alzheimer's Society urges people to set aside differences

 

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Campaign: Agencies April 25, 2017

Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi for 48-hour speed holiday Simon Gwynn Abu Dhabi airline Etihad set Ricky Wilson, former coach on The Voice, the challenge of clocking 24 activities in the Emirate in a 48-hour period for a new online film. Alzheimer's Society calls for public to set aside differences to fight dementia Simon Gwynn The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society. Creative sector 'manifesto' calls for new visa system Omar Oakes The Creative Industries Federation has called for a new visa system to support the creative sector in a "manifesto" for the upcoming UK General Election. Blue 449's Horrocks to head trading for Publicis in UK Gideon Spanier Publicis Media has promoted Jon Horrocks to manage trading for the group's four media agencies in the UK and has made a series of other appointments, following the departure of buying chief Chris Locke. The experience economy: key trends for 2017 Zoe Lazarus Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing. Medialink poaches Mondelez marketer Dana Anderson Omar Oakes MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer. History of Advertising Trust gains National Archives accreditation John Tylee The History of Advertising Trust has received official acknowledgement of its professionalism with a top accreditation award by the National Archives. Promoted How to create film cut-through without the spend Edward Craig Two brands and one agency explain it's about passion, authenticity and telling a story that truly resonates The Work Škoda "Reconnect" by Fallon The new instalment in Škoda's "Driven by something different" campaign starring Sir Bradley Wiggins urges viewers to reconnect with what matters most in life. StubHub "Festival" and "Machines" by Goodby Silverstein & Partners Online ticket exchange StubHub is encouraging people to overcome the inertia of staying home through a campaign running in the UK, US and Canada. Alzheimer's Society "United against dementia" by McCann London Come Together could be the theme song for advertisers in 2017, but unlike the cringe-worthy efforts of Pepsi and Heineken, Alzheimer's Society delivers the message with aplomb. More TRENDING Dave Buonaguidi to leave CP&B Omar Oakes Dave Buonaguidi is leaving Crispin Porter & Bogusky London to launch a new business. Why Heineken is embracing a 'naive' view of the world Simon Gwynn Heineken's new global campaign encourages men to expand their horizons by portraying their familiar urban environment as a cinematic playground. Promoted The best way to PR your brand films... don't do it Edward Craig Creating hype also creates hindrance if you're not careful - treat art like art. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Head of Planning Up to £90k DOE air recruitment, London (Central), London (Greater) Account Director - Content Marketing Agency £50-65k plus benefits The Jefferson Group, Shoreditch area, London ACCOUNT DIRECTOR – B2B international events and global toolkits – Twelve month contract £40k-55k depending on experience Judi Patton, London (Central), London (Greater) SENIOR ACCOUNT DIRECTOR– Retail / telecoms – South West London £50-60k Judi Patton, South West London Senior Planner £55 – 60k + bens Direct Recruitment, London (Central), London (Greater) Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Adviser (Campaigns) £29,200 National Farmers Union, Stoneleigh, Coventry Digital Content Editor & Copywriter DOE OLIVER Group, Farnborough, Hampshire

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