The best April Fools' Day campaigns | Watch Tom Hardy in three ads for Sky Mobile

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Campaign 18:05 April 03, 2017

The five things you need to know today Most read April Fool's Day 2017: which brands found the funny this year? Staff It's that time of year again, so Campaign has picked out the best April Fool's work from brands, which tickle customers' funnybones. Tech Five start-ups that shine a light on the future of tech Marie Stafford JWT Intelligence's Marie Stafford picks out the start-up firms she believes are poster-kids for the era to come. Advertising Sky Mobile "Say hello" by WCRS Susan Billinge Tom Hardy stars in three TV ads for Sky Mobile. Marketing Burberry draws inspiration from London and brand heritage for men's fragrance launch Omar Oakes Burberry has lined up Poldark star Josh Whitehouse to front its new ad campaign for Mr Burberry, its fragrance for men, in a campaign once again drawing on the brand's heritage. Media YouTube brings in third-party brand safety reporting Robert Sawatsky Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content. Also in the news Naked winds down London office Naked Communications is closing the shutters on its London office, 17 years after the agency was created. Watch: Sandi Toksvig argues work culture can shape more diverse industry Campaign talked with the co-founder of the Women's Equality Party, Sandi Toksvig, as she shared her top tips for female creatives. Anna Jones on why she quit Hearst to co-found AllBright for female entrepreneurs Former Hearst chief Anna Jones is focusing her efforts on empowering female entrepreneurs. Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Creative Solutions Manager - pan regional ad sales to £50k to £50k plus great bonus and wonderful offices The Space Business, London (Central), London (Greater) Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Client Account Manager - LUXURY BRANDS! £36k Dot-Gap, London (Central)

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