Kellogg's Corn Flakes to launch Gogglebox ad takeover | Evidence-biased marketing: Look for bias - research is rarely innocent of it | Five start-ups that shine a light on the future of tech

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Campaign: Brands April 03, 2017

Brand news and analysis, powered by Marketing Kellogg's Corn Flakes to launch Gogglebox ad takeover Omar Oakes Kellogg's has become the latest brand to tie up with popular Channel 4 show Gogglebox, in a new campaign for Kellogg's Corn Flakes. Evidence-biased marketing: Look for bias - research is rarely innocent of it Helen Edwards Don't be afraid of bias when poring over your market research results. Five start-ups that shine a light on the future of tech Marie Stafford JWT Intelligence's Marie Stafford picks out the start-up firms she believes are poster-kids for the era to come. Are agencies polarising into those that create marketing and those that create culture? Staff Was David Golding right when he wrote in Campaign that the industry was polarising into agencies that make marketing collateral and those that create culture? Here four leading industry figures respond. New-look Sunday Times launches ad campaign and Classic FM tie-up Ben Bold News UK is introducing a new-look Sunday Times this weekend featuring a streamlined design with easier navigation between sections and a higher story count per page. YouTube brings in third-party brand safety reporting Robert Sawatsky Google's expanded ad policy now includes a new "dangerous and derogatory" setting that aims to keep more brand advertising away from offensive content. Regional publishers call on brands to reject 'blind programmatic' ad-buying Omar Oakes Two dozen regional publishers in the UK have called on national advertisers to reject a "blind programmatic ad-buying" trap that is leading brands being associated with extremist content online. April Fool's Day 2017: which brands found the funny this year? Staff It's that time of year again, so Campaign has picked out the best April Fool's work from brands, which tickle customers' funnybones. Review recap: Cadbury, Experian, We Buy Any Car Staff Campaign's round-up of advertising and media accounts that are under review by brands Campaign unveils first Brand Exchange forum Staff Campaign Brand Exchange, a two-day event that matches senior in-house marketers with digital agencies and experts, is now open for registration. Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 Promoted 3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4 Thinkbox Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Account Director - Events Negotiable The Great & The Good, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Marketing Communications Manager Competitive Inmarsat, London Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) ACCOUNT MANAGER – INTEGRATED c.£35k Ormonde Associates, London

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