What went wrong with Pepsi | Why Mother put an inflatable boob on a building | Unilever to halve agencies

 

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Campaign: Agencies April 07, 2017

Pepsi ad debacle: industry responds to what went wrong Gurjit Degun The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions. Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. Why Mother put a giant inflatable boob on the roof of a building Ana Balarin Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day. Claire Sweeney fronts union spoof bashing 15-minute care home visits Omar Oakes Claire Sweeney has reprised her 60 Minute Makeover presenting role in a hard-hitting satirical film for trade union Unison highlighting the indignity suffered by elderly people because of 15-minute care visits. Exclusive: Virgin Atlantic sees a 'Bright Side of Brexit' in darkly funny campaign Kathryn Luttner Figliulo&Partners helps the airline take advantage of a battered British pound. Samsung straps a smartphone to a CGI bird and films one of 2017's best tech ads Unruly Social video experts at Unruly review "Ostrich", the latest viral by Samsung. How I came back to my dream job after battling a drinking problem Richard Bradford I didn't learn my best lessons from the ladder - I learned them from falling off it. Watch: What makes a good brand film? James Page Speakers and delegates at Europe's first Brand Film Festival told Campaign what makes a good brand film. Ask Bullmore: Should I tell my employer I'm launching my own brand? Jeremy Bullmore Campaign's agony uncle answers your career dilemmas. Wins this week: Domino's, Center Parcs, Quorn Staff Campaign's weekly round-up of account wins across advertising and media. IPA helps agencies optimise apprenticeship levy Gurjit Degun The IPA's one-stop-shop to help agencies make the most of the apprenticeship levy will offer advice, brand marketing, and school leaver recruitment. Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean The Work Unison "15 minute care makeover" by Don't Panic Claire Sweeney reprises her 60 Minute Makeover presenting role in a satirical film for the trade union Unison. Dove "Baby Dove" by Ogilvy & Mather Staff Dove has taken a much-loved poem and flipped it on its head, for a campaign that promotes the brand's baby range. B&Q "Garden" by WCRS Staff B&Q's orange-attired assistants take the staring roles in the DIY store's Spring campaign. More TRENDING Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house? Campaign Staff Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree? Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case Maisie McCabe The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger with Digitas, in a decision that could cost the French advertising giant up to £5m. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director £38000 - £42000 per annum Major Players, Essex Marketing Content Manager (copywriter focused) £28-32K per year COLART, W11 4AJ, London New Business Director £65000 - £70000 per annum + OTE £100k+ The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Copywriter DOE OLIVER Group, Manchester, Greater Manchester Video Producer - Unilever Competitive + Benefits OLIVER Group, Rotterdam, The Netherlands Motion Graphics Designer - Unilever Competitive + Benefits OLIVER Group, Rotterdam (Gemeenten), Zuid-Holland (NL) Motion Graphics Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK

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