Wednesday, 12 April 2017

No7 campaign stars 50-year-old stuntwoman | A surf ad like you've never seen before

 

Campaign: Agencies

Campaign: Agencies
April 12, 2017
Boots No7 ad stars 50-year-old stuntwoman smashing through glass
Boots No7 ad stars 50-year-old stuntwoman smashing through glass

Brittaney Kiefer

A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty.

Adam & Eve/DDB's Hopson exits to join M&C Saatchi Sydney
Adam & Eve/DDB's Hopson exits to join M&C Saatchi Sydney

Omar Oakes

Adam & Eve/DDB's group managing director Russell Hopson is leaving the agency to join M&C Saatchi Sydney in the same role.

Kit Altin named chief strategy officer at The Gate London
Kit Altin named chief strategy officer at The Gate London

Gurjit Degun

Kit Altin, head of innovation and global planning director for Procter & Gamble at Leo Burnett Group, is joining The Gate London as chief strategy officer.

Adam & Eve/DDB poaches Brewtroleum creatives
Adam & Eve/DDB poaches Brewtroleum creatives

Maisie McCabe

Adam & Eve/DDB has hired the creatives behind Colenso BBDO's Cannes Lions Grand Prix-winning Brewtroleum campaign.

Possible promotes Lizzie Snell to head of client services
Possible promotes Lizzie Snell to head of client services

Gurjit Degun

Possible, WPP's digital shop, has promoted Lizzie Snell, a business director, to head of client services.

Former CDP chairman John Salmon dies
Former CDP chairman John Salmon dies

John Tylee

John Salmon, the former Collett Dickenson Pearce chairman and creative chief who played a major part in keeping the agency alive after a Sir Frank Lowe-inspired breakaway threatened it with extinction, has died aged 85.

Watch: Brave Bison wants its new creator studio space to be a 'living gallery'
Watch: Brave Bison wants its new creator studio space to be a 'living gallery'

Georgina Brazier

Campaign goes behind the scenes at social video broadcaster Brave Bison's new Yellowstone Studios, which it wants to become a "living and breathing gallery".

Movers and shakers: Barclaycard, Vogue, News Corp, Poke, the7stars and more
Movers and shakers: Barclaycard, Vogue, News Corp, Poke, the7stars and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

When growing pains are a great thing: digital out-of-home
Promoted
When growing pains are a great thing: digital out-of-home

Ben Putland, managing director, QDOT

Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them...

The Work

Mami Wata
Mami Wata "Woza" by in-house

South African surf brand Mami Wata has created a soulful film about a man who finds peace in the waves.

No7
No7 "Ready" by Mother London

Boots' No7 is defying beauty conventions again with a campaign by Mother featuring powerful females.

Financial Times
Financial Times "Black & white" by Essence

The Financial Times is challenging readers to push beyond thinking of the world in "black and white" terms.

More

TRENDING

Pepsi ad debacle: industry responds to what went wrong
Pepsi ad debacle: industry responds to what went wrong

Gurjit Degun

The industry has hit out at Pepsi's failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions.

How I came back to my dream job after battling a drinking problem
How I came back to my dream job after battling a drinking problem

Richard Bradford

I didn't learn my best lessons from the ladder - I learned them from falling off it.

How to effectively bring science to marketing
Promoted
How to effectively bring science to marketing

Jonathan Allan, sales director, Channel 4

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity...

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