Wednesday 5 April 2017

Dreams unveils new ad | Kitcatt Nohr founders win case against Publicis | Domino's picks agency

 

Campaign: Agencies

Campaign: Agencies
April 05, 2017
Dreams claims expertise in 'all things sleep' with first ad by M&C Saatchi
Dreams claims expertise in 'all things sleep' with first ad by M&C Saatchi

Omar Oakes

Dreams, the beds retailer, has launched its first ad campaign, created by newly-appointed creative agency M&C Saatchi.

Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case
Kitcatt Nohr Alexander Shaw founders win Publicis Groupe case

Maisie McCabe

The founders of Kitcatt Nohr Alexander Shaw have won their case against Publicis Groupe's MMS subsidiary over their 2011 merger with Digitas, in a decision that could cost the French advertising giant up to £5m.

Domino's picks VCCP for creative account
Domino's picks VCCP for creative account

Gurjit Degun

Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process.

Social media trashes Pepsi's new Kendall Jenner spot, calling it tone-deaf
Social media trashes Pepsi's new Kendall Jenner spot, calling it tone-deaf

Ilyse Liffreing

"When you find out all it takes is a Pepsi to stop police brutality..."

LBGT+ people reveal they feel 'invisible' in advertising
LBGT+ people reveal they feel 'invisible' in advertising

Omar Oakes

Young gay and bisexual men feel they are under-represented in advertising, and believe brands have a responsibility to take a progressive stand in society, according to a survey by UM London.

Kaspersky online security ad banned for 'normalising' sexting
Kaspersky online security ad banned for 'normalising' sexting

Simon Gwynn

A TV ad for internet security brand Kaspersky has been banned by the ads watchdog after prompting dozens of complaints that the spot was "normalising" the practice of texting sexual images.

Why pay equality matters
Why pay equality matters

Melissa Robertson

Reasons for why women continue to earn less are far more complex than attitudes of neanderthal men, writes the chief executive of Now.

TH_NK hires Amaze chiefs for new management team
TH_NK hires Amaze chiefs for new management team

Omar Oakes

Natalie Gross, the former chief executive of St Ives-owned digital marketing agency Amaze, is joining TH_NK as part of a new-look managing team quartet.

Watch: Female leaders share top tips for female creatives
Watch: Female leaders share top tips for female creatives

James Page

Campaign asked industry leaders who spoke at Creative Equals' Future Leaders Conference on what their top tips would be for young, female creatives.

Movers and shakers: Elle, BBH, Valenstein & Fatt, ASA, Penguin Ventures and more
Movers and shakers: Elle, BBH, Valenstein & Fatt, ASA, Penguin Ventures and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4
Promoted
3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4

Thinkbox

Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with

The Work

Waitrose
Waitrose "Everything we do goes into everything you taste 2017" by Adam & Eve/DDB

Staff

Waitrose has a new campaign that makes mouths water by highlighting the quality and freshness of its products.

Lynx
Lynx "Boys don't cry" by TMW Unlimited

Episode nine of Lynx's "Men in progress" campaign challenges the idea that men shouldn't cry or show vulnerability.

Dreams
Dreams "That's what Dreams are made of" by M&C Saatchi

Staff

Dreams, the beds retailer, has unveiled its first ad campaign by newly-appointed creative agency M&C Saatchi.

More

TRENDING

Creativity's female future
Creativity's female future

Ali Hanan

Ali Hanan, founder and chief executive of Creative Equals, introduces 30 female creative trailblazers on course to be the industry leaders of tomorrow.

Cadbury calls ad account review
Cadbury calls ad account review

Gurjit Degun

Cadbury, the Mondelez International-owned chocolate brand, is reviewing its creative account putting 11-year incumbent Fallon on alert.

A year's worth of brand coverage for just one night's sponsorship? Here's how
Promoted
A year's worth of brand coverage for just one night's sponsorship? Here's how

Getmemedia

Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country

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