Unilever to halve agencies | YouTube restricts ads | Twitter sues US govt

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Campaign Breakfast Briefing April 07, 2017

Unilever to halve its creative agencies as it doubles down on efficiency savings Simon Gwynn Unilever has said it will cut the number of agencies it uses by half as part of a new plan to make €2bn annual efficiency savings in its brand and marketing spend by 2019. YouTube to block ads on channels with under 10k views Emily Tan Starting today, YouTube will stop serving ads on YouTube Partner Programme channels that have not reached at least 10,000 lifetime views. Twitter sues US govt to protect anti-Trump account identity Emily Tan Twitter has launched a lawsuit against the US government to block demands that the social media platform reveal the identity behind an anti-Donald Trump account. VW ploughs £144m in a Chinese AI startup Emily Tan Chinese artificial intellgence startup Mobvoi, is getting a $180m (£144m) injection from Volkswagen to build the technology into its cars. Spotify may forego IPO and list directly on stock market Emily Tan In a rare move, Spotify is reportedly considering skipping an IPO and directly listing on a stock market. Coke death: Coca-Cola to ditch mid-calorie version as Zero Sugar strategy pays off Simon Gwynn Coca-Cola is axing Coca-Cola Life, the version of its flagship product made with a mix of sugar and stevia, from June. Fifth of consumers have boycotted a brand, research finds Simon Gwynn Twenty-one per cent of consumers have boycotted a brand as a result of a scandal or negative press, a YouGov study has found - and the majority of these said they never went back. Claire Sweeney fronts union spoof bashing 15-minute care home visits Omar Oakes Claire Sweeney has reprised her 60 Minute Makeover presenting role in a hard-hitting satirical film for trade union Unison highlighting the indignity suffered by elderly people because of 15-minute care visits. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Creative Solutions Manager - pan regional ad sales to £50k to £50k plus great bonus and wonderful offices The Space Business, London (Central), London (Greater) Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Senior Marketing Executive Competitive DHi Group, London Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater) Business Development Manager - National Trust Magazine £32,000 to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Campaign Manager/Senior Campaign Manager Competitive packages + Benefits Blis Ltd, London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester

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