Center Parcs hires agency | Warc 100 global rankings | Corn Flakes to launch Gogglebox takeover

 

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Campaign: Agencies April 04, 2017

Center Parcs appoints Y&R London Omar Oakes Center Parcs, the holiday resort company, has appointed Y&R London as its UK ad agency after a competitive pitch. Adam & Eve/DDB and Vodafone top Warc 100 global rankings Omar Oakes Adam & Eve/DDB has been named the world's highest-ranked creative shop and Vodafone the top brand in the 2017 Warc 100 results, announced today. Kellogg's Corn Flakes to launch Gogglebox ad takeover Omar Oakes Kellogg's has become the latest brand to tie up with popular Channel 4 show Gogglebox, in a new campaign for Kellogg's Corn Flakes. Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth I-Hsien Sherwood The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference. Fake news claims force brands to raise standards Charles Vallance Amid the alternative facts and fake news, expectations of transparency are actually rising, which is good news for brands that are doing the right thing. Google shouldn't let a good crisis go to waste Johnny Hornby The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership. Adwatch: Sainsbury's 'Food dancing' is brave and bang-on-trend Sid McGrath Music and dancing will no doubt raise a smile, but it will take more to make people shop at Sainsbury's, writes Karmarama's chief strategy officer. Burberry draws inspiration from London and brand heritage for men's fragrance launch Omar Oakes Burberry has lined up Poldark star Josh Whitehouse to front its new ad campaign for Mr Burberry, its fragrance for men, in a campaign once again drawing on the brand's heritage. Watch: Sandi Toksvig argues work culture can shape more diverse industry James Page Campaign talked with the co-founder of the Women's Equality Party, Sandi Toksvig, as she shared her top tips for female creatives. The truth behind the lack of transparency on the 'tech tax' Julia Smith Julia Smith of marketing platform Impact Radius explains the issue behind the lawsuit the Guardian plans to bring against Rubicon Project. Promoted Thinkboxes winner January/February 2017: Sport England Winner for January/February 2017 The Work The National Lottery "Winners" by AMV BBDO Susan Billinge The National Lottery has mined Camelot's winner data for its latest campaign, which offers compelling reasons for wannabe millionaires to try their luck. Kellogg's Corn Flakes "My perfect bowl (exclusively on Channel 4)" by Leo Burnett Britain's eclectic and - depending on who you ask - slightly repulsive eating habits are exposed as Gogglebox families debate the best way to eat Kellogg's Corn Flakes. Habitat "Habitat voyeur" by Portas Staff The voyeur peeping through the window in Habitat's new spot is more interested in the sofa, rather than the woman struggling into her clothes. More TRENDING Naked winds down London office Omar Oakes Naked Communications is closing the shutters on its London office, 17 years after the agency was created. A view from Dave Trott: The Chairman's Wife Syndrome Dave Trott In New York, they used to have an expression for the way clients buy ads from agencies. It was called the Chairman's Wife Syndrome. Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Content Manager (copywriter focused) £28-32K per year COLART, W11 4AJ, London New Business Director £65000 - £70000 per annum + OTE £100k+ The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Head of Creative Content £50, 278–£51, 517 Department of Health, London (Central), London (Greater) National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Design Team Lead DOE OLIVER Group, Uxbridge Account Manager Competitive Four 23, London Senior Account Manager - Unilever Competitive + Benefits OLIVER Group, Blackfriars, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater)

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