Best from the Brand Film Festival | How to keep advertising relevant | Why 50+ age group is still a grey area

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Campaign Sunday Supplement April 09, 2017

In-depth reads from across Campaign, covering brands, agencies and media Brand Film Festival London 2017: the winners' showcase Campaign looks at the strategies behind the winning campaigns in the inaugural Brand Film Festival London. How to keep advertising relevant? Go back to moving people Nils Leonard Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling. Going on the offensive Claire Beale The Cadbury Easter egg row underlines the challenges marketers face treading the line of acceptability in a world where offence has become a codifier. The 50+ age group is still a grey area for brands Simon Gwynn The over-50s are living longer and growing richer yet continue to be neglected by advertisers. Anna Jones on why she quit Hearst to co-found AllBright for female entrepreneurs Gurjit Degun Former Hearst chief Anna Jones is focusing her efforts on empowering female entrepreneurs. A skeptic's guide to Spectacles Dino Burbidge Dino Burbidge didn't even know he wanted a pair of Spectacles until he realised one of Snap's vending machines was only half a mile away. A view from Dave Trott: The advertising is not your friend Dave Trott Years ago, when I was at art school in New York, Chase Manhattan bank ran a huge ad campaign. How I came back to my dream job after battling a drinking problem Richard Bradford I didn't learn my best lessons from the ladder - I learned them from falling off it. Evidence-biased marketing: Look for bias - research is rarely innocent of it Helen Edwards Don't be afraid of bias when poring over your market research results. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Creative Solutions Manager - pan regional ad sales to £50k to £50k plus great bonus and wonderful offices The Space Business, London (Central), London (Greater) Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Business Manager – Media Sales £50k UK equivalent plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater) Business Development Manager - National Trust Magazine £32,000 to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Campaign Manager/Senior Campaign Manager Competitive packages + Benefits Blis Ltd, London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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