How to keep advertising relevant | Brand Film Festival winners | Agencies line up for lottery activity

 

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Campaign: Agencies April 06, 2017

How to keep advertising relevant? Go back to moving people Nils Leonard Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling. Brand Film Festival London 2017: the winners' showcase Campaign looks at the strategies behind the winning campaigns in the inaugural Brand Film Festival London. Agencies line up for lottery activity Kate Magee Big Lottery Fund and associated organisations are on the hunt for an agency to help promote how money raised from The National Lottery is spent on good causes. Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house? Campaign Staff Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree? Lake Capital mulls Engine sale with $500m price tag Gideon Spanier The owner of Engine is eyeing a possible sale of the agency group only three years after buying it. Kitcatt condemns Publicis over merger case Maisie McCabe Paul Kitcatt, a co-founder of Kitcatt Nohr Alexander Shaw, has condemned Publicis Groupe as "pitiful and shameful" after he and his partners emerged victorious in a high court battle over the shop's merger with Digitas. TripAdvisor reviews creative in Europe Gurjit Degun TripAdvisor, the holiday reviews site, is on the hunt for a creative agency to handle activity across Europe. Naked and Fabula closure not a portent for smaller agencies Simon Gwynn Industry figures are optimistic about the future of smaller ad agencies despite the demise of two such shops last week. Sokoloff takes creative charge at MullenLowe UK Emily Tan MullenLowe Group UK has appointed José Miguel Sokoloff, global president of the network's creative council, to the additional post of chief creative officer. EE focuses on targeting as it unveils personalised ads Ben Bold EE's most personalised campaign to date is the "sign of things to come", according to the mobile operator's marketing chief. Revealed: who won at Campaign and PRWeek's Brand Film Festival London? Staff Abbott Mead Vickers and J Walter Thompson London were the big ad agency winners at today's inaugural Brand Film Festival London. Djaba commits to Fallon as it plots Cadbury-free future Maisie McCabe Magnus Djaba, chief executive of Saatchi & Saatchi Fallon Group UK, has dismissed suggestions Fallon London could close, as it prepares to part ways with long-time client Cadbury. Going on the offensive Claire Beale The Cadbury Easter egg row underlines the challenges marketers face treading the line of acceptability in a world where offence has become a codifier. A view from Dave Trott: The advertising is not your friend Dave Trott Years ago, when I was at art school in New York, Chase Manhattan bank ran a huge ad campaign. Snapchat pushes out two new tools for advertisers Emily Tan Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads. How M&S starts planning its Christmas campaign 15 months ahead Emily Tan Planning for next year's festive campaign starts months before the current campaign has finished, Marks & Spencer's head of Christmas revealed today. 'Green' posters must have scale to make real impact Ben Bold Outdoor ads helping to address high levels of pollution in major cities can come across as gimmicks, so they need scale to make a true impact, ad agency executives have said. Geometry Global gives Todd global role and brings in M&C Saatchi's Whelan as UK CEO Omar Oakes Geometry Global has promoted UK chief executive Sarah Todd to a global role and brought in M&C Saatchi's shopper marketing chief Michelle Whelan as her replacement. Blackwood Seven hands MD role to Arena's Parkus Gideon Spanier Blackwood Seven, the artificial-intelligence media agency, has poached Elliot Parkus from Arena Media to be its first UK managing director. Argos to run 80 ads over 100 days in 'world first' campaign Simon Gwynn Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July. Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands The Work Pick of the week: Mother "Free the feed" Nicola Kemp Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother's Shoreditch office/ Turkey of the week: Habitat "Habitat voyeur" by Portas Brittaney Kiefer Brittaney Kiefer is confused by the new Habitat ad. UKTV "The Taskmaster talent takeover" by UKTV Creative What happens when comedians take the reins of an ad campaign? More Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Content Manager (copywriter focused) £28-32K per year COLART, W11 4AJ, London New Business Director £65000 - £70000 per annum + OTE £100k+ The Great & The Good, London Account Director - digital and content marketing agency £50-65k plus benefits The Jefferson Group, Central London Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Video Producer - Unilever Competitive + Benefits OLIVER Group, Rotterdam, The Netherlands Motion Graphics Designer - Unilever Competitive + Benefits OLIVER Group, Rotterdam (Gemeenten), Zuid-Holland (NL) Motion Graphics Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, London Blackfriars, UK Senior Conceptual Designer - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Digital Designer - Unilever Competitive+ Benefits OLIVER Group, Rotterdam, The Netherlands

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