Thursday, 6 April 2017

Lake Capital mulls Engine sale with $500m price tag | Goodstuff buys out OMG to be fully independent

Campaign: Media

Campaign: Media
April 06, 2017
Media news and analysis, powered by Media Week
Lake Capital mulls Engine sale with $500m price tag
Lake Capital mulls Engine sale with $500m price tag

Gideon Spanier

The owner of Engine is eyeing a possible sale of the agency group only three years after buying it.

Goodstuff buys out OMG to be fully independent
Goodstuff buys out OMG to be fully independent

Gideon Spanier

Goodstuff Communications has become 100% independent after the two founders bought Omnicom Media Group's 20% stake.

Blackwood Seven hands MD role to Arena's Parkus
Blackwood Seven hands MD role to Arena's Parkus

Gideon Spanier

Blackwood Seven, the artificial-intelligence media agency, has poached Elliot Parkus from Arena Media to be its first UK managing director.

Virgin Media extends football fan partnership
Virgin Media extends football fan partnership

Omar Oakes

Virgin Media is expanding its campaign to support football matchgoers across the country.

The battle to keep the programmatic business afloat
The battle to keep the programmatic business afloat

Gideon Spanier

The perils of programmatic advertising have become a boardroom issue. Trust must be restored.

'Green' posters must have scale to make real impact
'Green' posters must have scale to make real impact

Ben Bold

Outdoor ads helping to address high levels of pollution in major cities can come across as gimmicks, so they need scale to make a true impact, ad agency executives have said.

Snapchat pushes out two new tools for advertisers
Snapchat pushes out two new tools for advertisers

Emily Tan

Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads.

Facebook launches tools to combat 'revenge porn'
Facebook launches tools to combat 'revenge porn'

Omar Oakes

Facebook has announced new tools to combat the spread of "revenge porn" images being spread on its social network in a further effort to address online privacy concerns.

Adblock Plus owner buys Pirate Bay founder's publisher payment service Flattr
Adblock Plus owner buys Pirate Bay founder's publisher payment service Flattr

Omar Oakes

Adblock Plus parent Eyeo is buying Flattr, the micropayents service created by Pirate Bay founder Peter Sunde, as the ad-blocking service looks to revolutionise the way customers pay for online content.

UK companies must now declare gender pay gaps
UK companies must now declare gender pay gaps

Emily Tan

Companies based in the UK who employ 250 or more members of staff are now required to publish their gender pay gaps.

Revealed: who won at Campaign and PRWeek's Brand Film Festival London?
Revealed: who won at Campaign and PRWeek's Brand Film Festival London?

Staff

Abbott Mead Vickers and J Walter Thompson London were the big ad agency winners at today's inaugural Brand Film Festival London.

10-second video marketing: how to crack Snapchat
Promoted
10-second video marketing: how to crack Snapchat

Kirsty Brice, marketing director EMEA, 4C Insights

As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels?

Don't just talk shop: how to change shopper behaviour from desire to action
Promoted
Don't just talk shop: how to change shopper behaviour from desire to action

Getmemedia

Investing in shopper marketing can mean big rewards and recognition for brands

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