Saturday edition: Broadcasters boosted by YouTube brand boycott | Ads aligned with news media '85% more likely to attract new customers'

View in web browser | Add to safe senders list

Campaign: Media April 01, 2017

Media news and analysis, powered by Media Week Broadcasters boosted by YouTube brand boycott Gideon Spanier Channel 4, ITV and Sky have seen a jump in ad revenues for their video-on-demand platforms as a result of advertisers boycotting YouTube. Advertising aligned with news media '85% more likely to attract new customers' Ben Bold Advertising messages that are aligned to newsbrands are over a third (36%) more likely to deliver a "very large" profit for advertisers and 85% more likely to acquire new customers, according to consultant Peter Field and Newsworks. Top British advertisers call summit meeting with YouTube over brand safety Gideon Spanier About 20 leading British advertisers, led by trade body ISBA, have met Google for hastily-convened talks about YouTube's brand safety crisis. TV adspend forecast to fall in 2017 Omar Oakes UK television adspend is set to fall for the first time since 2012, according to the latest forecast by Zenith. Twelve ways to make your Tweets go further Gordon MacMillan Gordon MacMillan, head of editorial at Twitter UK, reveals what successful brands are doing to enhance their social media presence. Channel 4 to remain public but may be forced to relocate Ben Bold Channel 4 will retain its status as a public broadcaster but has been ordered to relocate some or all of its operations outside of London, following a government review. Haymarket invests £50m to launch car business Haymarket Automotive Gideon Spanier Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a new division, Haymarket Automotive. Advertisers calling for Google discounts amid extremist content row Ben Bold Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their ads appearing alongside extremist content on YouTube. Guardian sets 'unusual' precedent with Rubicon Project lawsuit Emily Tan The Guardian's lawsuit against ad tech vendor Rubicon Project on the grounds of undisclosed fees charged to advertisers is unusual on "any dimension", according to Nick Manning, chief strategy officer at Ebiquity. Experian reviews creative and media Omar Oakes Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Sky acquires digital content producer Diagonal View Emily Tan Sky has acquired Diagonal View, a producer of social content, known for its popular online channels, including Alltime10s and The Football Daily. Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Client Sales Strategy Manager - TRAVEL £60000 - £65000 per annum + bonus & benefits Ultimate Asset, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon International Digital Sales Account Director Up to £65,000 plus bonus Onroot, London (Central), London (Greater) Content Producer Circa £27,000 Alzheimer's Research UK, Cambridge Account Executive - Sales Up to £35,000 plus bonus Onroot, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000