Heineken bids to heal cultural divides | ASA stamps down on record number of ads

 

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Campaign: Agencies April 21, 2017

Heineken bids to heal cultural divides in social experiment Simon Gwynn Heineken has launched a campaign, "Open your world", that promotes the virtues of sitting down with someone to discuss your differences over a beer. ASA stamps down on record number of ads in 2016 Simon Gwynn Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and Committee of Advertising Practice, the organisations' annual report reveals. Netto gives Easter Bunny reboot the Hollywood treatment Unruly Social video experts at Unruly review "Easter surprise", the latest viral by Netto. Watch: behind the scenes of Carlsberg's new campaign James Page Campaign talked to Carlsberg and Fold7 about the new campaign which strives to revive the beer's Danish origins. Breaking down the stigma around mental health Matt Davis Red Brick Road's ECD attended the Marketing Society's mental health event last week and it got him thinking about how he handles his own anxiety. Digital ad industry can't grow without proper measurement Emily Tan If the advertising industry doesn't find a way to measure performance accurately and consistently, Proctor & Gamble's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media. Why 'Radical Candour' may be the key to being a successful leader Kim Scott Kim Scott, a well-known CEO coach in Silicon Valley has written Radical Candour, a book that explains how managers can be direct without being too aggressive. Here, she outlines some key advice. Wins this week: Boots, Accenture, Carpetright Staff Campaign's weekly round-up of account moves across advertising and media in the UK. Promoted Create, craft, change - prepare to be captivated The D&AD Festival 2017 brings you the very best in creative excellence across the industry on 25-27 April The Work Foster's "Thirstiest men on Earth, 1888" by Adam & Eve/DDB Foster's celebrates its Australian roots by telling the story of English cricketers battling the Melbourne heat during a match in 1888. San Miguel "The Rich List" by Pablo San Miguel has launched the second year of The Rich List: its project to identify 20 individuals and collectives from across the globe that have unique, compelling and aspirational human stories that make the case for a definition of "wealth" that goes beyond money. Carlsberg "The Danish way" by Fold7 Staff Mads Mikkelsen stars as a "modern day Danish philosopher" in this campaign, which seeks to position Carlsberg as an icon of Danish lifestyle. More TRENDING Pornhub creates app to censor nude selfies, with hilarious results I-Hsien Sherwood The edited images probably won't fly with HR, but they can get past social media filters. Share a Coke campaign returns with holiday twist Simon Gwynn Coca-Cola is bringing back its "Share a Coke" packaging campaign - but this time, bottles and cans will feature the names of top holiday destinations. Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Business Director £75000 - £85000 per annum The Great & The Good, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Senior Designer DOE OLIVER Group, London (Greater) Copywriter DOE OLIVER Group, London (Central), London (Greater) Digital Designer DOE OLIVER Group, London (Central), London (Greater) Digital Group Account Director £60000.00 - £70000.00 per annum + benefits DNA Recruit, London

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