Channel 4 launches new ad format | Vodafone on hook for millions | Alzheimer's Society calls for public to come together

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Campaign Breakfast Briefing April 25, 2017

Channel 4 launches 'world's first' VOD ads with personalised audio Simon Gwynn Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. Vodafone on hook for millions as it 'prepares to abandon pay-TV ambitions' Simon Gwynn Vodafone is reportedly aiming to escape contracts for a planned pay-TV service that it is preparing to ditch. Alzheimer's Society calls for public to set aside differences to fight dementia Simon Gwynn The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society. TV adspend growth stalls and forecast to shrink in 2017 Omar Oakes Growth in TV adspend almost ground to a halt last year, new industry figures show, as the total UK market slowed to 3.7% growth, to £21.37bn. Medialink poaches Mondelez marketer Dana Anderson Omar Oakes MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer. Promoted 3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M Thinkbox Anna Carpen, ECD at 18 Feet & Rising, reveals three great ads she admires but had nothing to do with Promoted Score a slam dunk for your brand Getmemedia How to create content that will engage with more than 26 million sports fans If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Consultant - Global Design & Innovation Cononsultancy £65,000 - £70,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Ecommerce Search Manager Excellent salary + benefits SuperGroup, Cheltenham Social Insight Manager - Brand Activation Agency - London £23000.00 - £25000.00 per annum DNA Recruit, London Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater)

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