The five things you need to know today
| | | | Why talent is the next-generation creative partner Those in the new generation of front-of-screen talent are no longer content to be a hired face for adland and have instead pitched themselves as full creative partners. Mark Eaves, founder of Gravity Road, unravels the rise of this phenomenon and what agencies can learn from it. | | | Marketing New Thinking Awards now open for entries Brands and agencies successfully navigating today's complex consumer landscape are invited to enter Campaign's Marketing New Thinking Awards. | | | Strongbow "Imagine" by Cloudfactory, Amsterdam Environmentalists and artists Mary Mattingly and Mr Plant peel back the concrete streets of New York to reveal a green oasis, in the latest campaign for Strongbow cider. | | | | If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. | | | | | |
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