Burger King just became the first brand fail on Google Home | Co-op to take over More 4 in next stage of Shane Meadows collaboration | Why the chief growth officer is a threat to CMOs

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Campaign: Brands April 13, 2017

Brand news and analysis, powered by Marketing Burger King just became the first brand fail on Google Home Emily Tan Yesterday, Burger King US ran a 15-second spot that ended with the question: "OK Google, What is the Whopper Burger?" Co-op to take over More 4 in next stage of Shane Meadows collaboration Simon Gwynn The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK. Why the chief growth officer is a threat to CMOs Phil Rumbol Coca-Cola's recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes. Unilever plots U-Studio expansion as it eyes €2bn efficiency savings Emily Tan Unilever is to expand branded content arm U-Studio as it seeks to save €2bn (£1.7bn) a year. Change in strategy helped boost sales, Birds Eye says Simon Gwynn Birds Eye's decision to scrap its "masterbrand" strategy to focus on product categories is transforming the fortunes of the business, its new marketing director has said. Zoopla ads bring broader brand proposition to life Omar Oakes Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week. AI: a creative's worst enemy or best friend? Emily Tan AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future. We need to talk about Pepsi Nicola Kemp The Pepsi debacle is a cautionary tale that will stand the test of time. Pepsi ad is a lesson in value of diversity Nicola Kemp The backlash to Pepsi's ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said. Fairy creates installation from 43,000 balloons Simon Gwynn Procter & Gamble brand Fairy has created a vast installation composed of 43,000 balloons to demonstrate the power of a single drop of the washing up liquid. Hermes to test delivery robots in Southwark Emily Tan Delivery company Hermes is launching a testing programme for self-driving delivery robots in London, starting with parcel collections in Southwark. What should United Airlines do next? 6 crisis experts weigh in Diana Bradley Can United bounce back and fix its reputation? Here's what six experts said. Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London CRM Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London Senior Research Executive/Manager £35000.00 - £40000.00 per annum Elizabeth Norman International, London, City of London / London Senior Customer Data Analyst – Loyalty Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG. Senior Customer Data Analyst – Product Competitive Salary + benefits Debenhams, London Support Centre in Regents Place, NW1 3FG. Senior Sales Executive Competitive and excellent benefits Redactive Media Group, Farringdon, London Brand Manager Competitive + generous car allowance, bonus and benefits Slimfast, M3/M4 corridors

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