C4 kicks off search for £8m Bake Off sponsor | Condé Nast hits out at The Sunday Times Style over readership numbers

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Campaign: Media April 21, 2017

Media news and analysis, powered by Media Week Channel 4 kicks off search for £8m Bake Off sponsor Maisie McCabe Channel 4 has confirmed the Great British Bake Off will return this autumn and has started talking to advertisers about its estimated £8m sponsorship package. Condé Nast hits out at The Sunday Times Style over readership numbers Gurjit Degun Condé Nast has hit out at The Sunday Times' Style magazine for stating it has a greater reach than some of the top women's glossies combined. MediaCom recaptures Boots UK media after WPP's Walgreens win Omar Oakes Boots has appointed MediaCom as its UK media planning and buying agency, nine years after the Group M shop lost the business to OMD, following a global account move by parent Walgreens Boots Alliance into WPP. Global Academy can 'reduce barriers to entry' to media, Tabor says at royal opening Gideon Spanier A new school backed by Global can reduce "the barriers to entry" for people looking to get into the media industry, the company's founder declared at its royal opening. Millard to launch MediaLink's UK office Gideon Spanier MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company's London office in its first big move since its acquisition by Ascential. UM wins Accenture global strategic media planning and buying Omar Oakes Accenture has picked UM as its global strategic media planning and buying agency after ending a 30-year relationship with MEC. Rubicon Project's deal with Pangaea Alliance scuppered due to Guardian lawsuit Emily Tan Rubicon Project has confirmed that its ongoing lawsuit with The Guardian has led to the termination of the ad tech vendor's relationship with The Pangaea Alliance. Digital ad industry can't grow without proper measurement Emily Tan If the advertising industry doesn't find a way to measure performance accurately and consistently, Proctor & Gamble's threat to pull spend from digital advertising will be just the tip of the iceberg, warns Kantar Media. Introduction to algorithms, machine learning and AI Stephen Upstone The difference between the latest terms being bandied around the industry. Wins this week: Boots, Accenture, Carpetright Staff Campaign's weekly round-up of account moves across advertising and media in the UK. Promoted The best way to PR your brand films... don't do it Edward Craig Creating hype also creates hindrance if you're not careful - treat art like art. Promoted Going Underground: don't listen to consumers, listen to science Campaign Underground's inaugural event explores what people say they want - and what they really mean If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Digital Account Director, Film & Entertainment - Media Agency £40000 - £55000 per annum + Great Agency Benefits Ultimate Asset, London Business Manager – Media Sales Tax Free Commensurate with Experience. Plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Marketing, Media, PR and more Competitive You Agency, London (Greater) Writer/Script Writer Competitive Rankin Photography Ltd, London (Greater) Product Manager Competitive salary with attractive benefits package Network Distributing Limited, London (West), London (Greater) Head of Commercial Partnerships Competitive Courier, Spitafields Digital Group Account Director £60000.00 - £70000.00 per annum + benefits DNA Recruit, London

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