Sunday, 30 April 2017

Are we entertaining ourselves to death? | D&AD president's picks

Campaign Sunday Supplement

Campaign Sunday Supplement
April 30, 2017
In-depth reads from across Campaign, covering brands, agencies and media
Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?
Compulsive content: when Netflix is competing with sleep are we entertaining ourselves to death?

Nicola Kemp

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities - and ethical implications - for brands are seemingly endless.

The D&AD president's picks 2017
The D&AD president's picks 2017

Bruce Duckworth

Judges pored over 26,000 pieces of work during this week's D&AD Festival. D&AD president Bruce Duckworth selects ten of his favourites from tonight's show.

Bringing together magic and machines: IPA's Golding shares her vision for advertising
Bringing together magic and machines: IPA's Golding shares her vision for advertising

Sarah Golding

As she begins her IPA presidency, Sarah Golding discusses how we can capitalise on the rise of technology - and how the IPA can help us navigate this landscape.

This election is about who controls the news agenda
This election is about who controls the news agenda

Giles Kenningham

With six weeks to go until polling day, all parties will seek to create momentum via distinctive communications.

The experience economy: key trends for 2017
The experience economy: key trends for 2017

Zoe Lazarus

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

Why the world still needs TED
Why the world still needs TED

Kevin Chesters

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

Why talent is the next-generation creative partner
Why talent is the next-generation creative partner

Mark Eaves

Those in the new generation of front-of-screen talent are no longer content to be a hired face for adland and have instead pitched themselves as full creative partners. Mark Eaves, founder of Gravity Road, unravels the rise of this phenomenon and what agencies can learn from it.

Marcoms' key role on 8 June
Marcoms' key role on 8 June

Claire Beale

As the main political parties scramble to compose their narrative, will simplicity, consistency and unity now be totems?

A view from Dave Trott: The power of ignorance
A view from Dave Trott: The power of ignorance

Dave Trott

In 1995 in Pittsburgh, a 45-year-old man walked into a bank with a gun.

Create your own energy
Promoted
Create your own energy

Richard Buchanan, The Clearing

Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him

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