Medialink poaches Mondelez marketer Dana Anderson | Alzheimer's Society calls for public to set aside differences to fight dementia | The experience economy: key trends for 2017

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Campaign: Brands April 25, 2017

Brand news and analysis, powered by Marketing Medialink poaches Mondelez marketer Dana Anderson Omar Oakes MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer. Alzheimer's Society calls for public to set aside differences to fight dementia Simon Gwynn The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society. The experience economy: key trends for 2017 Zoe Lazarus Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing. Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi for 48-hour speed holiday Simon Gwynn Abu Dhabi airline Etihad set Ricky Wilson, former coach on The Voice, the challenge of clocking 24 activities in the Emirate in a 48-hour period for a new online film. How can brands retain humanity in an increasingly robotic world? Simon James After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight. Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions' Simon Gwynn Vodafone is reportedly aiming to escape contracts it had brokered in preparation for a planned pay-TV service that it is now preparing to ditch. Influencer marketing is not a fad Jules Lund Influencer marketing is not going anywhere. The industry is moving towards a world in which brands seek ongoing engagement over and above commerce. How the general election could kill market research as we know it Jamie Peate What does the market research industry need to win back credibility and be resuscitated, asks McCann Manchester's head of retail planning. Automation won't steal your job, unless you resist it Dan Gilbert Nobody really knows how the job market will change but you can take steps to future proof your media career. Brainlabs' chief executive explains how. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Agency Account Manager - Healthcare/Pharmaceutical £30000 - £35000 per annum Regan & Dean Recruitment Limited, London, City of London Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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