Saturday edition: Talon Outdoor poised to sell | Beats by Dre hires agency | Electoral Commission kicks off review

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Campaign: Media April 15, 2017

Media news and analysis, powered by Media Week Talon Outdoor poised to sell to private equity after Omnicom offloads its stake Gideon Spanier Talon Outdoor is poised to win investment from a private equity firm after Omnicom Media Group sold its minority stake in the out-of-home buying specialist. Beats by Dre picks Havas Media for EMEA duties Omar Oakes Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. FT campaign calls on readers to see the world in shades of grey Simon Gwynn The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in "black and white" terms. Electoral Commission kicks off ad and media reviews Maisie McCabe The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert. Zenith floors competition in Carpetright media review Maisie McCabe Carpetright has awarded Zenith UK its £10.3m UK media planning and buying account as it looks to expand its service beyond carpets. Programmatic as an arbitrage model - the myth dispelled Harry Harcus We don't just buy inventory at one price and sell it on for another, writes Xaxis' UK managing director. Listen up! Why digital audio is set to experience a creative revolution Jo McCrostie Jo McCrostie, Global's creative director, says we're just at the start of an audio revolution and she has examples to prove it. Digital advertising breaks £10bn barrier despite brand safety controversy Emily Tan Digital advertising grew by 17.3% last year to £10.3bn - the fastest growth in nine years - according to the latest IAB and PwC Digital Adspend report. Dominic Williams joins Mail from Dentsu Aegis Omar Oakes Dominic Williams, chief trading officer at Dentsu Aegis Network's buying arm Amplifi, is joining Mail Brands. Boursin kicks off Film 4 sponsorship Omar Oakes Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4. Twitter expands third-party measurement partnerships Omar Oakes Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers. Co-op to take over More 4 in next stage of Shane Meadows collaboration Simon Gwynn The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK. Would Channel 4 moving out of London benefit adland? Gurjit Degun The broadcaster could follow the BBC up north. But the two cases are very different. Promoted When growing pains are a great thing: digital out-of-home Ben Putland, managing director, QDOT Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them... Promoted How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Deputy Director of Media, Campaigns & Brand Experience £60,000-£65,000 per annum Asthma UK, London (Central), London (Greater) Digital Account Director, Film & Entertainment - Media Agency £40000 - £55000 per annum + Great Agency Benefits Ultimate Asset, London Brand Manager Competitive package Slimfast, M4/M3 corridors Business Manager – Media Sales Tax Free Commensurate with Experience. Plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Writer/Script Writer Competitive Rankin Photography Ltd, London (Greater) Digital Designer £25-30k DOE Medialab Group, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York

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