Saturday edition: Mixmag buys Kerrang! and plans to revive The Face | C4 launches 'world's first' VoD ads

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Campaign: Media April 29, 2017

Media news and analysis, powered by Media Week Mixmag buys Kerrang! and plans to revive The Face in double acquisition Gideon Spanier The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media. Channel 4 launches 'world's first' VOD ads with personalised audio Simon Gwynn Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. This election is about who controls the news agenda Giles Kenningham With six weeks to go until polling day, all parties will seek to create momentum via distinctive communications. Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's Simon Gwynn The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for the broadcasters. Google ad revenue surges 18% despite YouTube boycott Emily Tan Google's advertising revenue leapt 18% to $21.4bn (£16.6bn) in the first three months of the year despite the ongoing YouTube advertising boycott. Blue 449's Horrocks to head trading for Publicis in UK Gideon Spanier Publicis Media has promoted Jon Horrocks to manage trading for the group's four media agencies in the UK and has made a series of other appointments, following the departure of buying chief Chris Locke. Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions' Simon Gwynn Vodafone is reportedly aiming to escape contracts it had brokered in preparation for a planned pay-TV service that it is now preparing to ditch. Spotify UK manager Chris Forrester exits Omar Oakes Chris Forrester has left Spotify after less than a year in the role of UK country manager. Just Eat to sponsor The X Factor in £30m broadcast deal Omar Oakes Just Eat will sponsor ITV's The X Factor in a £30m deal over two years that will see the food order app launch TV idents, behind the scenes content and ticket giveaways. Britain's Got Talent sets TV viewer record for 2017 Simon Gwynn Britain's Got Talent reached 9.2 million viewers on Saturday on ITV - the highest figure for any TV programme so far this year. eBay to sponsor Capital breakfast show Gideon Spanier Online retailer eBay is to sponsor the breakfast shows on Capital and Capital XTRA in the latest example of a tech company investing in traditional broadcast media. Promoted The importance of being obvious Nicholas Ye, The Secret Little Agency The obvious correlation between creativity and effectiveness should not be overlooked Promoted Creativity with purpose Eka Ruola, hasan & partners Group Building campaigns around a big idea that has no business or audience purpose is unlikely to lead to the result clients expect If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Social Media Executive £competitive + bonus + benefits Havas Group, London (Central), London (Greater) Partnerships Manager Competitive + Bonus + Benefits Havas Group, London Influencer Account Manager £ on application Havas Group, London (Central), London (Greater) Influencer Account Manager £ on application Havas Group, London (Central), London (Greater) AV Account Executive Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Publishing Manager - Planning/Buying Competitive + Bonus + Benefits Havas Group, London Account Director £ on application Havas Group, London (Central), London (Greater)

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