Heineken bids to heal cultural divides in social experiment | Brand entertainment is entering a brave new world | Watch: behind the scenes of Carlsberg's new campaign

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Campaign: Brands April 21, 2017

Brand news and analysis, powered by Marketing Heineken bids to heal cultural divides in social experiment Simon Gwynn Heineken has launched a campaign, "Open your world", that promotes the virtues of sitting down with someone to discuss your differences over a beer. Brand entertainment is entering a brave new world Al MacCuish The entertainment and marketing industries are on the verge of phenomenal integration and change. Everyone could learn from the spirit and entrepreneurialism of Red Bull, says Al MacCuish, co-founder and chief creative officer, Sunshine. Watch: behind the scenes of Carlsberg's new campaign James Page Campaign talked to Carlsberg and Fold7 about the new campaign which strives to revive the beer's Danish origins. Why 'Radical Candour' may be the key to being a successful leader Kim Scott Kim Scott, a well-known CEO coach in Silicon Valley has written Radical Candour, a book that explains how managers can be direct without being too aggressive. Here, she outlines some key advice. From 'die-hards' to 'devastated pessimists', early thoughts from the Brexit election voter tribes Deborah Mattinson What does the nation think about the upcoming election? Deborah Mattinson gets some early reaction. ASA stamps down on record number of ads in 2016 Simon Gwynn Almost 5,000 ads were changed or withdrawn in 2016 as a result of action from the Advertising Standards Authority and Committee of Advertising Practice, the organisations' annual report reveals. Barbie sales fall in Q1 Gurjit Degun Mattel, which manufactures Barbie, has reported net and gross sales down 15%, with operating loss of $127m, in the first quarter of the year. Facebook's AR plans have the industry in a tizzy Emily Tan We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR. Good job Guardian for taking a stand against adtech vendors Patrik Fagerlund It's time for publishers to take a stand against adtech vendors. Netto gives Easter Bunny reboot the Hollywood treatment Unruly Social video experts at Unruly review "Easter surprise", the latest viral by Netto. Wins this week: Boots, Accenture, Carpetright Staff Campaign's weekly round-up of account moves across advertising and media in the UK. Promoted 3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M Thinkbox Anna Carpen, ECD at 18 Feet & Rising, reveals three great ads she admires but had nothing to do with Promoted The best way to PR your brand films... don't do it Edward Craig Creating hype also creates hindrance if you're not careful - treat art like art. Subscribe Now If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Subscribe Now Campaign Jobs Head of Brand £50,000 - £55,000 + benefits package English Heritage, The Engine House, Swindon, SN2 2EH Global Senior Insight Manager | Premium Beer Company £44000 - £61000 per annum + bonus Elizabeth Norman International, Woking, Surrey / London Graphics Designer Competitive PokerStars, London (Central), London (Greater) Product Marketing Manager £42000 per annum + benefits Brand Recruitment, Bishop's Stortford, Hertfordshire / Royston, Hertfordshire / Saffron Walden, Essex Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Manager £40,000 + 11% bonus and excellent company benefits/perks Center Parcs, Ireland

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