Wednesday, 12 April 2017

Two powerful women feature in No7 beauty ad

Campaign 18:05

Campaign 18:05
April 12, 2017
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Boots No7 ad stars 50-year-old stuntwoman smashing through glass
Boots No7 ad stars 50-year-old stuntwoman smashing through glass

Brittaney Kiefer

A 50-year-old Hollywood stuntwoman is the new protagonist in Boots No7's "Ready" campaign, which aims to overturn conventional ideas of beauty.

Tech
Why Deezer's killer app is making music more intimate than ever
Why Deezer's killer app is making music more intimate than ever

Simon Gwynn

Flow, the feature that streaming service Deezer has put at the centre of its latest ad campaign, is not just an instant playlist - it is more like a window to the user's soul, says the brand's top marketer.

Advertising
Digital advertising breaks £10bn barrier despite brand safety controversy
Digital advertising breaks £10bn barrier despite brand safety controversy

Emily Tan

Digital advertising grew by 17.3% last year to £10.3bn - the fastest growth in nine years - according to the latest IAB and PwC Digital Adspend report.

Marketing
Tesco boss Dave Lewis: we are protecting our shoppers from inflation
Tesco boss Dave Lewis: we are protecting our shoppers from inflation

Simon Gwynn

Tesco chief executive Dave Lewis has admitted that the post-Brexit landscape is leading to price pressure, but insisted it would still do everything it could to maintain low prices for its customers.

Media
Dominic Williams joins Mail from Dentsu Aegis
Dominic Williams joins Mail from Dentsu Aegis

Omar Oakes

Dominic Williams, chief trading officer at Dentsu Aegis Network's buying arm Amplifi, is joining Mail Brands.

 

Also in the news
Beats by Dre picks Havas Media for EMEA duties

Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA.

Why Twitter needs a total rethink

Tom Moran of TH_NK explores the changes the platform needs to make if it's to survive.

Mami Wata "Woza" by in-house

South African surf brand Mami Wata has created a soulful film about a man who finds peace in the waves.

How to effectively bring science to marketing
Promoted
How to effectively bring science to marketing

Jonathan Allan, sales director, Channel 4

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity...

Don't just talk shop: how to change shopper behaviour from desire to action
Promoted
Don't just talk shop: how to change shopper behaviour from desire to action

Getmemedia

Investing in shopper marketing can mean big rewards and recognition for brands

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