Wednesday 26 April 2017

McDonald's confirms home delivery | Mixmag buys two titles | Coach appoints media agency

Campaign Breakfast Briefing

Campaign Breakfast Briefing
April 26, 2017
McDonald's confirms UK home delivery amid sales growth
McDonald's confirms UK home delivery amid sales growth

Simon Gwynn

McDonald's will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said.

Mixmag buys Kerrang! and plans to revive The Face in double acquisition
Mixmag buys Kerrang! and plans to revive The Face in double acquisition

Gideon Spanier

The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.

UM wins Coach media account
UM wins Coach media account

Simon Gwynn

UM, the full-service marketing and media agency network of IPG Mediabrands, has been named media agency of record for US luxury fashion house Coach.

BMW rapped for condoning irresponsible driving
BMW rapped for condoning irresponsible driving

Simon Gwynn

The advertising standards watchdog has rejected a claim from BMW that the phrase "Luxury just lost its manners" amounted to nothing more than "advertising puffery".

Collin reunites with Wilkins at Karmarama
Collin reunites with Wilkins at Karmarama

Gurjit Degun

Will Collin, a founding partner at Naked Communications, has joined a team of strategy leads at Karmarama.

Coke on track to meet 2017 profit and revenue targets
Coke on track to meet 2017 profit and revenue targets

Simon Gwynn

Coca-Cola has reported flat revenues for the first quarter of 2017 on an organic basis year-on-year - though net revenues slumped 11% largely due to structural changes.

How an AI caused a fruit-cocktail sellout for Dole
How an AI caused a fruit-cocktail sellout for Dole

Matthew Miller

"I have never seen anything like it," the brand's APAC marketing VP says following a Philippines campaign.

Create your own energy
Promoted
Create your own energy

Richard Buchanan, The Clearing

Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him

Teads will bring brain science to Media360
Promoted
Teads will bring brain science to Media360

Eleanor Kahn

Teads will host a hub session at the UK media industry's most important annual conference on 18 May. MD, Justin Taylor, gives us the low-down...

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