Argos to run 80 ads over 100 days | Mars marketing chief calls on industry to swallow fear of offending | Dreams claims expertise in 'all things sleep' with first ad by M&C Saatchi

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Campaign: Brands April 05, 2017

Brand news and analysis, powered by Marketing Argos to run 80 ads over 100 days in 'world first' campaign Simon Gwynn Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July. Mars marketing chief calls on industry to swallow fear of offending to advance diversity Simon Gwynn Diversity should not be seen as the answer to the challenges facing advertisers, instead of a problem to be solved, urged Michele Oliver, UK vice-president of marketing at Mars Chocolate. Dreams claims expertise in 'all things sleep' with first ad by M&C Saatchi Omar Oakes Dreams, the beds retailer, has launched its first ad campaign, created by newly-appointed creative agency M&C Saatchi. Too much 'complexity' and 'crap' hinders agency-brand relationships, says P&G CMO I-Hsien Sherwood At 4A's Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact. Social media trashes Pepsi's new Kendall Jenner spot, calling it tone-deaf Ilyse Liffreing "When you find out all it takes is a Pepsi to stop police brutality..." How can brands survive in an algorithmic era? Emil Bielski With consumer choices increasingly influenced by algorithms, brands have to embrace not free the robots, writes Maxus' Bielski. LBGT+ people reveal they feel 'invisible' in advertising Omar Oakes Young gay and bisexual men feel they are under-represented in advertising, and believe brands have a responsibility to take a progressive stand in society, according to a survey by UM London. Nivea sorry for 'white is purity' Facebook ad Omar Oakes Skincare brand Nivea has apologised for running a Facebook ad that ran the tagline "white is purity" and prompted accusations of racism. Watch: Tiger Beer and Air-Ink show pollution can be turned into ink James Page Tiger Beer has teamed up with the inventor of Air-Ink, Anriudh Sharma, to promote the innovative method of turning air pollution into ink. Kaspersky online security ad banned for 'normalising' sexting Simon Gwynn A TV ad for internet security brand Kaspersky has been banned by the ads watchdog after prompting dozens of complaints that the spot was "normalising" the practice of texting sexual images. Friction Free Shaving start-up secures £1.25m and partnership with Northern & Shell Emily Tan The woman's answer to the Dollar Shave Club, Friction Free Shaving, has successfully secured £1.25m investment with Athene Capital, which includes a media partnership with publishing house Northern & Shell. Twelve advertisers pull ads from Fox News show The O'Reilly Factor Emily Tan BMW, Hyundai and GlaxoSmithKline were among the 12 companies to pull advertising for The O'Reilly Factor show following reports that Bill O'Reilly and his employer, Fox News, paid off sexual harassment claims. Movers and shakers: Elle, BBH, Valenstein & Fatt, ASA, Penguin Ventures and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Tips from the top with Peter Souter: Part two RedSofa In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game. Promoted A year's worth of brand coverage for just one night's sponsorship? Here's how Getmemedia Partying on a school night? Absolutely. Sponsor the TES Schools Awards 2017 and get your brand in front of more than 1000 decision makers and influencers from schools across the country If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Account Director - Events Negotiable The Great & The Good, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater)

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