Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign | Publicis Groupe's European revenue boosted by UK

 

View in web browser | Add to safe senders list

Campaign: Agencies April 20, 2017

Carlsberg reinvented as icon of Danish lifestyle in Mads Mikkelsen campaign Simon Gwynn Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way". Publicis Groupe's European revenue boosted by UK Gurjit Degun Publicis Groupe has reported revenue of €655m in Europe for the first quarter of the year, up 3.8% compared with the same period last year, and boosted by growth in the UK and France. Giffgaff makes a splash with epic new ad Maisie McCabe Giffgaff has launched a major new ad - a 90-second spot from Who Wot Why's Sean Thompson, Matt Gooden and Ben Walker. Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality Simon Gwynn With the long-awaited fifth album by Damon Albarn's "virtual band" Gorillaz due for release this month, mobile network T-Mobile saw an opportunity to clearly demonstrate the potential of augmented reality. How Knorr's 'Love at first taste' bonded the brand with millennials Rebecca Morgan Millennials' love of bonding over food while flirting online provided Knorr with an opportunity to be part of this interaction, and reposition its brand, driving emotional engagement and earned exposure. By Rebecca Morgan, managing partner, strategy, MullenLowe London A view from Dave Trott: Sniffing out the problem Dave Trott Every year, 4,000 people are killed by landmines. A common goal: Why EE teamed up with YouTube for football sponsorship Sam Mikkelsen When EE wanted to drive awareness of its flagship Wembley Stadium sponsorship and align it with a BT Sport launch among the hard-to-reach millennial audience, it turned to YouTube to bring all those strands together. By Sam Mikkelsen, industry manager, Google Twitter compares Starbucks' #unicornfrappuccino to poop of Squatty Potty unicorn Ilyse Liffreing After seeing the viral ad, people don't have a taste for the otherworldly drink. Super Bowl 2017 ads were the least shared in six years, study says Kathryn Luttner Budweiser topped social media shares, but Unruly finds most viewers felt ad quality was poor. Ask Bullmore: Are the tables turning on my prospects as a man? Jeremy Bullmore Campaign's agony uncle answers your career dilemmas. This week, a young man wonders if the tables are turning in light of initiatives championing women. Promoted How to create film cut-through without the spend Edward Craig Two brands and one agency explain it's about passion, authenticity and telling a story that truly resonates The Work Giffgaff "The big swim" by Who Wot Why Staff Mobile network Giffgaff is rolling out an ad to remind customers they're free to go, or stay, with their "no contract" service. Lucozade Sport "Anthony Joshua" by Grey London Staff The life story of championship boxer Anthony Joshua is the subject of a short film for Lucozade Sport. More TRENDING Burger King just became the first brand fail on Google Home Emily Tan Yesterday, Burger King US ran a 15-second spot that ended with the question: "OK Google, What is the Whopper Burger?" Game-changing creativity requires a leap in the dark Colleen DeCourcy Unpredictable, risky, raw - this is what creativity at its best looks like. AI: a creative's worst enemy or best friend? Emily Tan AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future. Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater) Business Director £75000 - £85000 per annum The Great & The Good, London Account Director - branding and packaging design agency £45000 - £65000 per annum Gabriele Skelton, London Account Director £45000 - £55000 per annum + siginificant benefits The Great & The Good, London Senior Creative Strategist Competitive Package + Benefits Retail Week, London (Central), London (Greater) Group Account Director, Automotive £65000 - £75000 per annum The Great & The Good, London Senior Designer DOE OLIVER Group, London (Greater) Copywriter DOE OLIVER Group, London (Central), London (Greater) Digital Designer DOE OLIVER Group, London (Central), London (Greater) Agency Account Manager, Jazz FM Excellent Salary + Commission Gail Still Consulting Ltd, Near Oxford Street, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000