Media news and analysis, powered by Media Week | How to effectively bring science to marketing Jonathan Allan, sales director, Channel 4 Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity... | | | If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. | | | | Senior Marketing Executive Competitive DHi Group, London | Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater) | | | | | | |
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