C4 launches 'world's first' VOD ads with personalised audio | Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi

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Campaign 18:05 April 25, 2017

The five things you need to know today Most read Channel 4 launches 'world's first' VOD ads with personalised audio Simon Gwynn Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. Tech How can brands retain humanity in an increasingly robotic world? Simon James After 50 plus years of gestation, the combination of affordable hosting, compute power and proliferation of data has brought AI into the marketing spotlight. Advertising Etihad sends Kaiser Chiefs frontman Ricky Wilson to Abu Dhabi for 48-hour speed holiday Simon Gwynn Abu Dhabi airline Etihad set Ricky Wilson, former coach on The Voice, the challenge of clocking 24 activities in the Emirate in a 48-hour period for a new online film. Marketing The experience economy: key trends for 2017 Zoe Lazarus Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing. Media Blue 449's Horrocks to head trading for Publicis in UK Gideon Spanier Publicis Media has promoted Jon Horrocks to manage trading for the group's four media agencies in the UK and has made a series of other appointments, following the departure of buying chief Chris Locke. Also in the news It's time politics took social influencers seriously Vloggers offer a route to young audiences not engaged by traditional channels, writes Social Circle's chief strategy officer. How the general election could kill market research as we know it What does the market research industry need to win back credibility and be resuscitated, asks McCann Manchester's head of retail planning. TV adspend growth stalls and forecast to shrink in 2017 Growth in TV adspend almost ground to a halt last year, new industry figures show, as the total UK market slowed to 3.7% growth, to £21.37bn. Promoted The best way to PR your brand films... don't do it Edward Craig Creating hype also creates hindrance if you're not careful - treat art like art. Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Director - Design & Innovation Consultancy Up to £55,000 + attractive bens package Ann Sharman Recruitment, London (Central), London (Greater) Senior Consultant - Global Design & Innovation Cononsultancy £65,000 - £70,000 + bens package Ann Sharman Recruitment, London (Central), London (Greater) Head of Employee Engagement Research £50000 - £55000 per annum + bonus and benefits Elizabeth Norman International, West London, London / Manchester, Greater Manchester Planning Director- integrated communications £65 - £80000 plus large company benefits Rare Selection, London (Central), London (Greater) Ecommerce Search Manager Excellent salary + benefits SuperGroup, Cheltenham Social Insight Manager - Brand Activation Agency - London £23000.00 - £25000.00 per annum DNA Recruit, London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Director of Marketing & Communications Competitve + Benefits Chubb, London (Greater) Director of Brand and Public Fundraising Circa £75,000 per annum Leonard Cheshire, London (Central), London (Greater) B2B Account Manager £competitive + Benefits Bray Leino, Filleigh, North Devon

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