Pepsi pulls Kendall Jenner ad | Agencies line up for lottery activity | Brand Film Festival winners revealed

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Campaign Breakfast Briefing April 06, 2017

Pepsi says 'Sorry' and removes Kendall Jenner ad from the Web Douglas Quenqua "Clearly we missed the mark, and we apologize," says company after stunning backlash. Agencies line up for lottery activity Kate Magee Big Lottery Fund and associated organisations are on the hunt for an agency to help promote how money raised from The National Lottery is spent on good causes. Revealed: who won at Campaign and PRWeek's Brand Film Festival London? Staff Abbott Mead Vickers and J Walter Thompson London were the big ad agency winners at today's inaugural Brand Film Festival London. Lake Capital mulls Engine sale with $500m price tag Gideon Spanier The owner of Engine is eyeing a possible sale of the agency group only three years after buying it. Snapchat pushes out two new tools for advertisers Emily Tan Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads. Kitcatt condemns Publicis over merger case Maisie McCabe Paul Kitcatt, a co-founder of Kitcatt Nohr Alexander Shaw, has condemned Publicis Groupe as "pitiful and shameful" after he and his partners emerged victorious in a high court battle over the shop's merger with Digitas. Unilever confirms exit from margarine business Emily Tan Unilever has started taking steps to sell its margarine spreads business, which includes brands such as Flora and I Can't Believe It's Not Butter (which was renamed to I Can't Believe It's So Good With Everything). UK companies must now declare gender pay gaps Emily Tan Companies based in the UK who employ 250 or more members of staff are now required to publish their gender pay gaps. Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house? Campaign Staff Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree? How M&S starts planning its Christmas campaign 15 months ahead Emily Tan Planning for next year's festive campaign starts months before the current campaign has finished, Marks & Spencer's head of Christmas revealed today. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs National Communications Manager £55,000 - £65,000 Jaguar Land Rover, Gaydon, Warwick Creative Solutions Manager - pan regional ad sales to £50k to £50k plus great bonus and wonderful offices The Space Business, London (Central), London (Greater) Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Brand Manager Competitive package Slimfast, M4/M3 corridors Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Client Account Manager - LUXURY BRANDS! £36k Dot-Gap, London (Central)

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