Blue 449's Horrocks to head trading for Publicis in UK | Medialink poaches Mondelez marketer Dana Anderson

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Campaign: Media April 25, 2017

Media news and analysis, powered by Media Week Blue 449's Horrocks to head trading for Publicis in UK Gideon Spanier Publicis Media has promoted Jon Horrocks to manage trading for the group's four media agencies in the UK and has made a series of other appointments, following the departure of buying chief Chris Locke. Medialink poaches Mondelez marketer Dana Anderson Omar Oakes MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer. TV adspend growth stalls and forecast to shrink in 2017 Omar Oakes Growth in TV adspend almost ground to a halt last year, new industry figures show, as the total UK market slowed to 3.7% growth, to £21.37bn. Channel 4 launches 'world's first' VOD ads with personalised audio Simon Gwynn Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. Alzheimer's Society calls for public to set aside differences to fight dementia Simon Gwynn The people of the UK are being urged to forget the things that separate them and unite to tackle what is set to be one of the biggest health and social challenges of the 21st century, in a new brand campaign from Alzheimer's Society. Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions' Simon Gwynn Vodafone is reportedly aiming to escape contracts it had brokered in preparation for a planned pay-TV service that it is now preparing to ditch. Online ad fraud is a game of whack-a-mole Nick Theakstone Once a solution is found to one type of online ad fraud, then a new one pops up. By Group M's UK chief executive. Promoted Score a slam dunk for your brand Getmemedia How to create content that will engage with more than 26 million sports fans Promoted Create your own energy Richard Buchanan, The Clearing Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Media Sales Manager £45,000 + uncapped com OTE £80,000 b3-media, London Business Manager – Media Sales Tax Free Commensurate with Experience. Plus an attractive commission scheme. Vision Four, Kuala Lumpur, Malaysia Senior Sales Manager / Sales Manager Competitive salary plus bonus scheme Great British Chefs, London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Agency Account Manager, Jazz FM Excellent Salary + Commission Gail Still Consulting Ltd, Near Oxford Street, London Writer/Script Writer Competitive Rankin Photography Ltd, London (Greater) AV Account Executive Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) AV Planner Buyer Competitive + Bonus + Benefits Havas Group, London (Central), London (Greater) Partnerships Manager Competitive + Bonus + Benefits Havas Group, London Digital Group Account Director £60000.00 - £70000.00 per annum + benefits DNA Recruit, London

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