Barclaycard marketing chief to leave | Pepsi apologises | Virgin Media extends football fan partnership

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Campaign: Brands April 06, 2017

Brand news and analysis, powered by Marketing Barclaycard marketing chief Whitton to depart Simon Gwynn Katherine Whitton, chief marketing officer at Barclaycard, is leaving the brand after eight years. Virgin Media extends football fan partnership Omar Oakes Virgin Media is expanding its campaign to support football matchgoers across the country. Pepsi says 'Sorry' and removes Kendall Jenner ad from the Web Douglas Quenqua "Clearly we missed the mark, and we apologize," says company after stunning backlash. EE focuses on targeting as it unveils personalised ads Ben Bold EE's most personalised campaign to date is the "sign of things to come", according to the mobile operator's marketing chief. Poll: Is Pepsi's ad fiasco what happens when you bring creative in-house? Campaign Staff Critics are blaming Pepsi's "tone-deaf" ad on the brand's decision to create it without agency partners. Do you agree? How M&S starts planning its Christmas campaign 15 months ahead Emily Tan Planning for next year's festive campaign starts months before the current campaign has finished, Marks & Spencer's head of Christmas revealed today. How to keep advertising relevant? Go back to moving people Nils Leonard Following last night's inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling. Going on the offensive Claire Beale The Cadbury Easter egg row underlines the challenges marketers face treading the line of acceptability in a world where offence has become a codifier. Adblock Plus owner buys Pirate Bay founder's publisher payment service Flattr Omar Oakes Adblock Plus parent Eyeo is buying Flattr, the micropayents service created by Pirate Bay founder Peter Sunde, as the ad-blocking service looks to revolutionise the way customers pay for online content. UK companies must now declare gender pay gaps Emily Tan Companies based in the UK who employ 250 or more members of staff are now required to publish their gender pay gaps. Snapchat pushes out two new tools for advertisers Emily Tan Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads. Unilever confirms exit from margarine business Emily Tan Unilever has started taking steps to sell its margarine spreads business, which includes brands such as Flora and I Can't Believe It's Not Butter (which was renamed to I Can't Believe It's So Good With Everything). Revealed: who won at Campaign and PRWeek's Brand Film Festival London? Staff Abbott Mead Vickers and J Walter Thompson London were the big ad agency winners at today's inaugural Brand Film Festival London. Brand Film Festival London 2017: the winners' showcase Campaign looks at the strategies behind the winning campaigns in the inaugural Brand Film Festival London. Promoted 10-second video marketing: how to crack Snapchat Kirsty Brice, marketing director EMEA, 4C Insights As Snapchat surpasses 100m daily users, can it convince advertisers it's stronger than more established channels? Promoted Don't just talk shop: how to change shopper behaviour from desire to action Getmemedia Investing in shopper marketing can mean big rewards and recognition for brands If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Marketing Manager £33,990 - £36,879 Department for Transport, London (Central), London (Greater) Project Manager - creative communication agency £23000 - £26000 per annum Gabriele Skelton, London Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Brand Manager Competitive package Slimfast, M4/M3 corridors Senior Account Director - Events Negotiable The Great & The Good, London Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Account Manager up to £35,000 pa depending on experience 'Plus generous commission scheme and excellent benefits' Redactive Media Group, London (Central), London (Greater)

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