Thursday 13 April 2017

Johnnie Walker opens digital talks | Unilever plots U-Studio expansion | Facebook 'refused' to remove terror content

Campaign Breakfast Briefing

Campaign Breakfast Briefing
April 13, 2017
Johnnie Walker opens digital talks
Johnnie Walker opens digital talks

Gurjit Degun

Johnnie Walker is speaking to agencies about its digital activity.

Unilever plots U-Studio expansion as it eyes €2bn efficiency savings
Unilever plots U-Studio expansion as it eyes €2bn efficiency savings

Emily Tan

Unilever is to expand branded content arm U-Studio as it seeks to save €2bn (£1.7bn) a year.

Facebook 'refused' to remove child porn and terror content after warning
Facebook 'refused' to remove child porn and terror content after warning

Gurjit Degun

Facebook has reportedly refused to remove potentially illegal terrorist and child pornography even though it was told it was being featured on its site.

Electoral Commission kicks off ad and media reviews
Electoral Commission kicks off ad and media reviews

Maisie McCabe

The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert.

Costa seeks agency for global loyalty programme
Costa seeks agency for global loyalty programme

Kate Magee

Costa, the coffee-shop chain owned by Whitbread, has put its global CRM account up for review in an attempt to become a more joined-up global brand.

What should United Airlines do next? 6 crisis experts weigh in
What should United Airlines do next? 6 crisis experts weigh in

Diana Bradley

Can United bounce back and fix its reputation? Here's what six experts said.

Hermes to test delivery robots in Southwark
Hermes to test delivery robots in Southwark

Emily Tan

Delivery company Hermes is launching a testing programme for self-driving delivery robots in London, starting with parcel collections in Southwark.

Sainsbury's opens 50th Argos Digital in a supermarket
Sainsbury's opens 50th Argos Digital in a supermarket

Gurjit Degun

Sainsbury's has opened a 50th Argos Digital store in one of its supermarkets, and plans to open a further 250 over the next three years following last year's takeover.

Fairy creates installation from 43,000 balloons
Fairy creates installation from 43,000 balloons

Simon Gwynn

Procter & Gamble brand Fairy has created a vast installation composed of 43,000 balloons to demonstrate the power of a single drop of the washing up liquid.

How to effectively bring science to marketing
Promoted
How to effectively bring science to marketing

Jonathan Allan, sales director, Channel 4

Brands are adopting a 'test and learn' approach to marketing strategy. Recent IPA Effectiveness Awards papers show how it can be done - without compromising on creativity...

When growing pains are a great thing: digital out-of-home
Promoted
When growing pains are a great thing: digital out-of-home

Ben Putland, managing director, QDOT

Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them...

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