Wednesday, 26 April 2017

Sky picks agency for sports brief | Halls launches review | Collin reunites with Wilkins at Karmarama

 

Campaign: Agencies

Campaign: Agencies
April 26, 2017
Sky picks Adam & Eve/DDB for sports brief
Sky picks Adam & Eve/DDB for sports brief

Gurjit Degun

Sky has appointed Adam & Eve/DDB to handle its sports account after a competitive pitch process.

Halls reviews pan-European account
Halls reviews pan-European account

Gurjit Degun

Halls, the Mondelez International-owned cough sweet brand, is reviewing its pan-European advertising requirements.

Collin reunites with Wilkins at Karmarama
Collin reunites with Wilkins at Karmarama

Gurjit Degun

Will Collin, a founding partner at Naked Communications, has joined a team of strategy leads at Karmarama.

Is Heineken's attempt at purposeful marketing any better than Pepsi's?
Is Heineken's attempt at purposeful marketing any better than Pepsi's?

Chris Pearce

Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce.

BMW rapped for condoning irresponsible driving
BMW rapped for condoning irresponsible driving

Simon Gwynn

The advertising standards watchdog has rejected a claim from BMW that the phrase "Luxury just lost its manners" amounted to nothing more than "advertising puffery".

How the general election could kill market research as we know it
How the general election could kill market research as we know it

Jamie Peate

What does the market research industry need to win back credibility and be resuscitated, asks McCann Manchester's head of retail planning.

Campaign TV: Bompas & Parr delivers explosive evening at Publicis
Campaign TV: Bompas & Parr delivers explosive evening at Publicis

James Page

Campaign went along to Publicis UK's offices to watch Sam Bompas give a presentation about culinary creativity.

Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink
Movers and shakers: Mail Advertising, Yo! Sushi, CP&B, MediaLink

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

When growing pains are a great thing: digital out-of-home
Promoted
When growing pains are a great thing: digital out-of-home

Ben Putland, managing director, QDOT

Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them...

The Work

Etihad Airways
Etihad Airways "Abu Dhabi 48-hour stopover challenge" by Cheil London

Susan Billinge

Kaiser Chiefs' front man Ricky Wilson races around Abu Dhabi in 48 hours, in Cheil London's campaign for Etihad Airways.

Cheapflights
Cheapflights "ESC your desk" by McCann London

Cheapflights uses Taiwanese-style animation to promote its new "EscEscape" tool, a Google Chrome extension that makes it easier for desktop computer users to search for flights by tapping the Esc key.

Magic Radio
Magic Radio "Love that song" by Thinkfarm

Staff

Magic Radio's ad has an 80s and 90s playlist, accompanied by live action and animations by Nigel Coan, whose previous credits include The Mighty Boosh.

More

TRENDING

Mixmag buys Kerrang! and plans to revive The Face in double acquisition
Mixmag buys Kerrang! and plans to revive The Face in double acquisition

Gideon Spanier

The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.

Heineken bids to heal cultural divides in social experiment
Heineken bids to heal cultural divides in social experiment

Simon Gwynn

Heineken has launched a campaign, "Open your world", that promotes the virtues of sitting down with someone to discuss your differences over a beer.

Create your own energy
Promoted
Create your own energy

Richard Buchanan, The Clearing

Imagine, innovate, inspire, express... just what is the elusive force that is creativity? Richard Buchanan, managing director and founder, The Clearing, on what creativity means to him

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