Wednesday 26 April 2017

McDonald's confirms UK home delivery amid sales growth | Twitter ad revenue decline worsens

Campaign 18:05

Campaign 18:05
April 26, 2017
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McDonald's confirms UK home delivery amid sales growth
McDonald's confirms UK home delivery amid sales growth

Simon Gwynn

McDonald's will be trialling a home-delivery service for the first time in the UK this summer, its UK chief executive Paul Pomroy has said.

Tech
Twitter ad revenue decline worsens
Twitter ad revenue decline worsens

Omar Oakes

Twitter reported a worsening decline in ad revenue today, despite a growth in user numbers, as promoted tweets and direct response ad formats got weaker at pulling in spend.

Advertising
Collin reunites with Wilkins at Karmarama
Collin reunites with Wilkins at Karmarama

Gurjit Degun

Will Collin, a founding partner at Naked Communications, has joined a team of strategy leads at Karmarama.

Marketing
Is Heineken's attempt at purposeful marketing any better than Pepsi's?
Is Heineken's attempt at purposeful marketing any better than Pepsi's?

Chris Pearce

Brands like Heineken and Pepsi have attempted to contribute to culture with varying degrees of success, says Chris Pearce.

Media
Mixmag buys Kerrang! and plans to revive The Face in double acquisition
Mixmag buys Kerrang! and plans to revive The Face in double acquisition

Gideon Spanier

The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.

 

Also in the news
P&G plans $2bn in marketing spend savings as net sales drop

P&G's net sales for the third quarter of 2017 dropped by 1% versus the prior year to $15.6bn (£12.17bn).

Sky picks Adam & Eve/DDB for sports brief

Sky has appointed Adam & Eve/DDB to handle its sports account after a competitive pitch process.

John Lewis aims to put a smile on Britain's face with ambitious summer campaign

A series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push.

March's Aerial Awards winner: National Counter Terrorism Policing HQ 'Multiple Bombings'
3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M
Promoted
3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M

Thinkbox

Anna Carpen, ECD at 18 Feet & Rising, reveals three great ads she admires but had nothing to do with

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