Tuesday, 4 April 2017

Will YouTube's brand safety woes benefit broadcasters? | Micro-influencer marketplace Tribe launches in UK with Moët Hennessy, Selfridges and Burt's Bees

Campaign: Media

Campaign: Media
April 04, 2017
Media news and analysis, powered by Media Week
Will YouTube's brand safety woes benefit broadcasters?
Will YouTube's brand safety woes benefit broadcasters?

Gideon Spanier

After inadvertently funding extremism, will brands revert to traditional media?

Micro-influencer marketplace Tribe launches in UK with Moët Hennessy, Selfridges and Burt's Bees
Micro-influencer marketplace Tribe launches in UK with Moët Hennessy, Selfridges and Burt's Bees

Emily Tan

Australian-founded micro-influencer online marketplace has launched in the UK with campaigns for Moët Hennessy, Selfridges and Burt's Bees.

Adam & Eve/DDB and Vodafone top Warc 100 global rankings
Adam & Eve/DDB and Vodafone top Warc 100 global rankings

Omar Oakes

Adam & Eve/DDB has been named the world's highest-ranked creative shop and Vodafone the top brand in the 2017 Warc 100 results, announced today.

Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth
Across-the-board Google boycott would have been 'inappropriate,' says Michael Roth

I-Hsien Sherwood

The IPG CEO discussed media boycotts and diversity at the 4A's Transformation conference.

Google shouldn't let a good crisis go to waste
Google shouldn't let a good crisis go to waste

Johnny Hornby

The company needs to give brands the visibility and transparency they deserve, writes the founder of The&Partnership.

Kellogg's Corn Flakes to launch Gogglebox ad takeover
Kellogg's Corn Flakes to launch Gogglebox ad takeover

Omar Oakes

Kellogg's has become the latest brand to tie up with popular Channel 4 show Gogglebox, in a new campaign for Kellogg's Corn Flakes.

3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4
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3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4

Thinkbox

Mark Elwood, joint ECD and founding partner at 101, reveals three great ads he admires but had nothing to do with

Tips from the top with Peter Souter: Part two
Promoted
Tips from the top with Peter Souter: Part two

RedSofa

In Campaign's new video series, created in partnership with RedSofa, we speak to the influencers at the top of their game for tips to help aspiring creatives, copywriters and art directors climb up the ladder and up their ad-game.

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