Premier League launches first unsponsored TV ad | 12 ways to make your Tweets go further

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Campaign 18:05 March 31, 2017

The five things you need to know today Most read Premier League launches first unsponsored TV ad Ben Bold The Premier League is launching its first-ever ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer's inspirational poem Try, Try, Again. Tech Twelve ways to make your Tweets go further Gordon MacMillan Gordon MacMillan, head of editorial at Twitter UK, reveals what successful brands are doing to enhance their social media presence. Advertising Fabula closes after five years and blames 'tough' market for small indies Ben Bold Ad independent Fabula has made the decision to close its doors to business after management questioned its future as a small independent in a "tougher", "more project based" marketplace. Marketing H&M to launch upmarket fashion brand Arket with opening of London store Ben Bold Retail group H&M is to launch its eighth fashion brand, with plans to open a store in London under the new banner Arket, which means "sheet of paper" in Swedish. Media Programmatic: guilty until proven innocent? Rob Norman Like it or not, programmatic is here to stay and all parties need to collaborate around improvements, writes Group M's global chief digital officer. Also in the news EE's new campaign tours UK to trumpet 4G benefits EE is launching a multimillion-pound brand campaign trumpeting its 4G coverage with the return of Hollywood actor Kevin Bacon, alongside Gogglebox and I'm A Celebrity... Get Me Out Of Here star Scarlett Moffatt. Cara Delevingne turns social activist for Puma Social video experts at Be On review "Cara Delevingne presents 'Do you'", the latest viral from Puma. The agency model is changing. Embrace it and disrupt If independent ad agencies are reporting regular pitch lists of 15 peer agencies, if everyone looks the same, do something different. Zag. Disrupt. Promoted Are you creating thumb-stoppingly good video? Georganna Simpson The world is watching video more than ever before - giving advertisers growing opportunity to connect meaningfully with consumers. That's what Mondelez, Nissan, Cancer Research UK, Facebook and Brightcove believe... Promoted February's Aerial Awards winner: Kit Kat 'Have a break from Valentine's' Radiocentre How a clever choice of voice clinched the win for Kit Kat If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Proposition or Product Director – Pensions £80000 - £84000 per annum Regan & Dean Recruitment Limited, London Head of Sales - Film House £65000 - £75000 per annum + £100k+ OTE Ultimate Asset, London, West End Senior Brand Manager, Online Gaming (Acquisition) £45000 - £50000 per annum + Great Company Benefits Ultimate Asset, London CEO - Dubai £150,000 plus benefits Morgan Rutherford Associates, Dubai (City) (AE) Account Director- Advertising Agency- Luxury Account- up to £50k Up to £50,000 per annum + benefits Mellor Partnership, London (Central), London (Greater) Marketing Manager - Subscriptions £32,000 + bonus OTE £35,000 + benefits b3-media, Greater London Business Development Manager Upwards of £35k, dependent on experience ePressPack Ltd, London (Central), London (Greater) Business Manager – Media Sales Competitive Vision Four, Kuala Lumpur, Malaysia Brand Manager Competitive package Slimfast, M4/M3 corridors Marketing Communications Manager Competitive Inmarsat, London

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