Facebook launches Snapchat clone | Fruit Shoot's strategy for its first global ad | Vodafone boosts customer service

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Campaign Breakfast Briefing March 13, 2017

Facebook launches third Snapchat clone Emily Tan After Instagram Stories and WhatsApp Status, Facebook has just added Snapchat like features to its main chat platform, Messenger. Vodafone creates 1,200 new posts to boost customer service centres Emily Tan Vodafone plans to add 800 more posts to its customer service centre in Manchester, 150 in Newark, more than 150 in Stoke-on-Trent and around 100 in Glasgow. O2 sees improved conversion rates of up to 123% with Facebook Custom Audience ads Emily Tan New research on the effect of Facebook ad spend on sales has shown that O2's customer conversion rates improve by 16% to 123% when Custom Audience ad placements were used in combination with other digital channels such as affiliates, paid social and paid search. Why Fruit Shoot is shunning 'perfect' children for its first global ad Simon Gwynn Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit Shoot has said. Sorrell calls out Google on 'lack of responsibility' for brand safety Gurjit Degun Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety. Review recap: Domino's, King and Dairy UK Staff Campaign's weekly round-up of live account reviews across advertising and media. Iris acquires pricing specialists Pricing Solutions to add to consultancy offering Emily Tan Iris has acquired Canadian-based Pricing Solutions in a move that will extend the network's global management consultancy capabilities into pricing strategy. Promoted Media owners and agencies: how to keep your eye firmly on the prize Getmemedia A new series of free guides take the hassle out of running successful promotions for your brand Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Digital Content Manager Competitive Dice, a DHI Group Inc. company, London Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Account Manager £28,000 - £35,000 per annum + Excellent benefits Bodhi Resourcing, London Senior Account Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Client Services Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Account Manager up to £35,000 pa depending on experience Redactive Media Group, London (Central), London (Greater) Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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