Friday, 10 March 2017

Havas Group unites creative and media divisions under one P&L | Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Campaign 18:05

Campaign 18:05
March 10, 2017
The five things you need to know today

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Havas Group unites creative and media divisions under one P&L
Havas Group unites creative and media divisions under one P&L

Emily Tan

Starting today, Havas Creative Group and Havas Media Group will no longer exist as divisions but will become business units under one regional P&L.

Tech
How may AI help you, sir?
How may AI help you, sir?

Tom Hostler

Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.

Advertising
Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign
Life after 50 is sex, adventure and martial arts in debut SunLife TV campaign

Simon Gwynn

Insurance brand SunLife is taking on ubiquitous stereotypes of older people in its first above-the-line campaign.

Marketing
Aldi revamps logo
Aldi revamps logo

Simon Gwynn

Aldi, the German discount supermarket that has reshaped the UK grocery industry in recent years, has unveiled a refreshed logo.

Media
Monocle, at ten, looks to Asia for growth
Monocle, at ten, looks to Asia for growth

Robert Sawatzky

Ten years in, Tyler Brûlé continues to evolve Monocle by instinct, taste and opportunity, spurning social media in favour of print and radio, and finding his own niche with advertisers.

 

Also in the news
Paddy Power "Ruby's Revenge" by Paddy Power Betfair

Getting paid to jump may be an everyday occurrence for many, but jockey Ruby Walsh has had enough of being accused on social media of falling off horses on purpose.

Why Sonos has to sell the disease before selling the cure

Playing music out loud in the home has real mental health benefits. But first, people need to know that there's a problem to be solved, says the top brand executive at Sonos.

Airbnb valued at $31bn

Airbnb, the home rental company, has raised $1bn (£822.1m) in a funding round which means that it is now valued at $31bn.

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

When programmatic meets artificial intelligence... the future begins
Promoted
When programmatic meets artificial intelligence... the future begins

Edward Craig

The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing...

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