Nestlé to reduce sugar | Sainsbury's drops plans to halve food waste | Vodka ad banned

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Campaign Breakfast Briefing March 08, 2017

Nestlé commits to 10% drop in sugar for confectioneries by 2018 Gurjit Degun Nestlé, the owner of Aero, Toffee Crisp and Smarties, has pledged to take out 10% of sugar from its confectionery products by 2018 in the UK and Ireland. Sainsbury's drops plans to halve household food waste Gurjit Degun Sainsbury's has dropped plans to get customers to halve their food waste. Sexy vodka ad banned by ASA Simon Gwynn Black Cow vodka, a version of the spirit distilled from milk, has had a trio of ads banned for linking alcohol with sex, and encouraging excessive drinking. Omnicom UK senior leadership team now 48% female Kate Magee Omnicom Group has announced that 48% of its UK senior management team is made up of women. John Lewis rapped for 'unfair' Black Friday Apple Watch deal Simon Gwynn John Lewis has been reprimanded by the Advertising Standards Authority for making a reduced-price Apple Watch unavailable to buy over the Black Friday weekend in November, despite the item remaining in stock. Womens Equality Party appoints Now as lead creative agency Emily Tan The Women's Equality Party has confirmed Now as its long-term creative agency partner. IPA names adland's 'game changers' from last 100 years Omar Oakes The IPA has listed nearly 50 people who stand out as having a major influence on the UK advertising industry in the last century. Facebook to include multi-device and multi-platform measurement in Business Manager Emily Tan Facebook has launched a new service that will allow brands to measure both reach and attribution of Facebook, Instagram and Audience Network alongside other publishers. Promoted When programmatic meets artificial intelligence... the future begins Edward Craig The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing... Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director- Direct and Customer Engagement Agency - £75-90k-Fulltime, 4days or Freelance. £75,000 - £90,000 per annum + benefits Lucky7 Recruitment, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Interim Senior Brand Manager £60,000 - £65,000 pro rata Focus Management, Norfolk Account Manager £28,000 - £35,000 per annum + Excellent benefits Bodhi Resourcing, London Senior Account Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Client Services Director £60000 - £75000 per annum + Excellent benefits Bodhi Resourcing, London Communications Executive Competitive Muller, Aldershot Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Account Executive - FourFourTwo, Stuff & What Hi-Fi? Dependent on Experience + Commission Haymarket Media Group, Twickenham, London (Greater)

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