Why Cosabella replaced its agency with AI | Kitcatt Nohr and Chemistry to merge into DigitasLBi

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Campaign 18:05 March 15, 2017

The five things you need to know today Most read Why Cosabella replaced its agency with AI and will never go back to humans Emily Tan In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%. Tech Facebook chief: We are 'people first, transparent and striving to be open' Sonoo Singh Nicola Mendelsohn, Facebook's EMEA vice-president, has set out the values of the tech giant following a spate of scepticism from advertisers about its ad platform. Advertising Kitcatt Nohr and Chemistry to merge into DigitasLBi Maisie McCabe Kitcatt Nohr and Chemistry, the Publicis Groupe direct agencies, are to be integrated into DigitasLBi to create a CRM specialist hub. Marketing Influencer marketing is a bubble, and it's about to burst Callum McCahon The industry needs to drastically change its approach to influencer marketing, argues Born Social's strategy director. Media What UK publishers can learn from Portugal in the fight against Google and Facebook Craig Tuck Portugal's top six media owners are putting their differences aside to take on the dominance of Google and Facebook. Also in the news Movers and shakers: Channel 4, Grey London, Mondelez, IAB, MEC UK and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Bountiful Cow wins two clients and both are using ISBA contract Bountiful Cow has revealed its first two clients, which both use ISBA's new, more transparent agency contract. Channel 4 launches world's first 360° video-on-demand ads Channel 4's commercial division 4Sales has launched what it says is the first ever 360° interactive ad format on its video-on-demand platform, All 4. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears Promoted Can you make an impression with standout creative? Eleanor Hawkins Campaign, Primesight and Talenthouse are looking for the next standout large-format creative with their final creative callout in the series, aiming to put one creative and one charity in the spotlight. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Press Planner/Buyer £Competitive + Benefits Bray Leino, Filleigh, Devon Managing Director / Deputy Managing Director £150k - £175k, plus excellent benefits MODA consult, London (Central), London (Greater) Campaign Selections Manager £30k - £40k depending on experience Swinton Insurance, Manchester, Greater Manchester Research Manager, Branding and Insight Competitive TMP Worldwide, London New Business Director £65000 - £70000 per annum + OTE £100k++ The Great & The Good, London, West London Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Entry Level scheme at Wunderman COMPETITIVE SALARY + EXCELLENT BENEFITS Wunderman, London (Central), London (Greater) Marketing Manager (IO) £36,592 - £42,995 Home Office, London (Central), London (Greater) Senior Marketing Manager (SIO) £42,709 - £48,984 Home Office, London (Greater)

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