Thursday, 23 March 2017

Sainsbury's media review back on after PHD protest | Coke axes YouTube show | Moneysupermarket's new ad

Campaign Breakfast Briefing

Campaign Breakfast Briefing
March 23, 2017
Sainsbury's media review back on after PHD protest
Sainsbury's media review back on after PHD protest

Gideon Spanier

Sainsbury's has dramatically reopened its £115m media review after PHD lodged a complaint about the pitch process following its defeat to M/SIX.

Coke follows McDonald's by axing YouTube show
Coke follows McDonald's by axing YouTube show

Simon Gwynn

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy.

Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising
Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising

Simon Gwynn

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that ads are being inadvertently placed with extremist content.

Guardian tells staff to prepare for compulsory job cuts
Guardian tells staff to prepare for compulsory job cuts

Simon Gwynn

The 1,500 staff at The Guardian and The Observer have been warned that some of their jobs will be lost as publisher Guardian Media Group continues its plan to turn around years of heavy losses.

Hyundai renews presence on Piccadilly Lights
Hyundai renews presence on Piccadilly Lights

Simon Gwynn

Hyundai has confirmed it will maintain its presence on the huge advertising screen in London's Piccadilly Circus, which was switched off in January for a major redevelopment.

Independent posts growth a year after print closure
Independent posts growth a year after print closure

Gurjit Degun

The Independent has increased its commercial revenue by 50% year on year since dropping its print product 12 months ago.

Moneysupermarket is back with a new ad - and it's zanier than ever
Moneysupermarket is back with a new ad - and it's zanier than ever

Gurjit Degun

Moneysupermarket.com is bringing back Masters of the Universe character Skeletor for its "You're so Moneysupermarket" campaign.

Advertising Week 2017: all the news and views
Advertising Week 2017: all the news and views

Check out all the latest news and opinion from Advertising Week Europe 2017

Humans first in a digital world
Promoted
Humans first in a digital world

Sean MacDonald and Suzanne Powers, McCann Worldgroup

Been in a meeting recently when the conversation turns to bots? How about IOT, AR/VR, and, of course, AI? McCann Worldgroup considers the importance of human-first tech

When programmatic meets artificial intelligence... the future begins
Promoted
When programmatic meets artificial intelligence... the future begins

Edward Craig

The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing...

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