The test of time facing creatives | Why Fruit Shoot is shunning 'perfect' children for its first global ad

 

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Campaign: Agencies March 13, 2017

The test of time facing creatives Ana and Hermeti Balarin Have we given up being late but great in favour of being punctual and good? Dave Buonaguidi replies to 'This is bullshit', an open letter to adland by a working mum Staff Dave Buonaguidi, the chief creative officer at Crispin Porter & Bogusky London, replies to the letter writer who took a swipe at the returner scheme his agency has signed up to. Sorrell calls out Google on 'lack of responsibility' for brand safety Gurjit Degun Sir Martin Sorrell, the chief executive of WPP, has hit out at Google for not taking responsibility for brand safety. Why Fruit Shoot is shunning 'perfect' children for its first global ad Simon Gwynn Children are under an increasing amount of pressure - and advertising isn't helping, the brand marketing director for Robinson's Fruit Shoot has said. How to protect our employees in the Brexit era Diana Tickell It is difficult to work - let alone create - in a climate of fear and uncertainty. We must act now to ease the pressure and make our employees' well-being the number-one priority. Maguire and Weldon challenge 'empowerment' and 'celebration' of women in advertising Sonoo Singh Panellists urged the industry to stop treating women as "budgerigars" and hire them. Private view: Creative on fleek (with Billy Faithfull and Matt Lever) WCRS' Billy Faithfull and VCCP's Matt Lever review ads from Vodafone, Hula Hoops, Rustlers, Finish and Heineken. Review recap: Domino's, King and Dairy UK Staff Campaign's weekly round-up of live account reviews across advertising and media. Iris acquires pricing specialists Pricing Solutions to add to consultancy offering Emily Tan Iris has acquired Canadian-based Pricing Solutions in a move that will extend the network's global management consultancy capabilities into pricing strategy. Promoted Sound advice: How to reach new audiences through streaming audio Audio streaming is reaching audiences in places that video can't go - it's time to get your message into people's ears The Work Bud Light "UK launch" by Wieden & Kennedy London Susan Billinge AB InBev is pulling out all the stops with a nationwide campaign to introduce Bud Light beer to Brits. James Wellbeloved "Mega city" by Abbott Mead Vickers BBDO Susan Billinge Pet food brand James Wellbeloved tugs at the heartstrings with an "Ahhhh..." inducing animation about a boy and his dog. Paddy Power "Ruby's Revenge" by Paddy Power Betfair Susan Billinge Getting paid to jump may be an everyday occurrence for many, but jockey Ruby Walsh has had enough of being accused on social media of falling off horses on purpose. More TRENDING 'This is bullshit': an open letter to adland from a working mum An open letter about the recent focus on working mothers in advertising and what this really means Is it possible to work in advertising and still have a life? Nicola Kemp The empty rhetoric of 'work hard, play hard' is falling out of favour - the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work. Promoted How to manage your brand reputation when recruiting Tom Howe Tom Howe, managing partner at The Jefferson Group, emphasises the importance of building positive relationships with candidates throughout the hiring process. If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Account Manager - Creative Advertising Agency £28k - £33k Spectrum 360 Recruitment, London Central, Soho Account Manager - Creative Agency £28k - £30k Spectrum 360 Recruitment, London Central, Soho Group Account Director (China) Flexible Direct Recruitment, Asia Account Director with a twist- London- 40-45K 40-45K basic plus benefits The Jefferson Group, London (Central) Senior Creative Competitive + Benefits Rankin Photography Ltd, London (Central), London (Greater) Account Manager Competitive + Benefits Scorch London, London (Central), London (Greater) Content Copywriter Competitive Costa, Holborn and Covent Garden, London (Greater) Video Content Producer Competitive + Benefits OLIVER Group, London - Farringdon Creative Technologist Competitive Isobar, London (Central), London (Greater) Director of Experience Design Competitive Isobar, London (Central), London (Greater)

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